In the world of e-commerce, big data, and cloud services computing, the driving concern is data privacy compliance. For business owners juggling everyday tasks, understanding and managing data privacy can feel like another mountain to climb. It’s not just a checkbox on a to-do list; it’s a crucial part of running a business that can’t be ignored.

As a managed IT services provider, we get how complex data privacy can be. It’s not just about following the law; it’s about safeguarding your business, building trust with your customers, and possibly gaining an edge in a market where privacy is increasingly important.

Let’s dive into what data privacy compliance means for your business.

Understanding Data Privacy Compliance

Think of your business data as your customer’s personal belongings you hold onto, like their name, address, or what they buy from you. Data privacy compliance is all about protecting these belongings and using them responsibly. It’s like having clear rules on how you handle customer information. These rules can vary depending on location, but they usually share some core principles:

• Transparency and Consent: Be upfront with customers about how you use their information and get their permission first.
• Purpose Limitation: Only collect data you truly need to run your business.
• Data Minimization: Keep the information you collect to the essential minimum.
• Security: Have strong safeguards in place to protect data from unauthorized access or leaks.

Key Data Privacy Regulations Explained

While the idea of data privacy seems simple (protect customer information), the actual rules can be tricky to understand. Many business owners struggle with this.

There are also many different data privacy laws around the world, and they all have different names and requirements. It can feel overwhelming!

Let’s Break Down Some Examples

Here are a few examples of the most common data privacy laws and what they mean for your business:

• California Consumer Privacy Act (CCPA): If you do business with people in California, this law gives them certain rights over their information. For example, they can ask you what information you have about them and request that you delete it.
• General Data Protection Regulation (GDPR): This applies to customers in the European Union. It requires you to get their clear permission before using their information and to have strong security measures in place.
• Health Insurance Portability and Accountability Act (HIPAA): This is a U.S. law that protects patients’ health information. It sets strict rules on how you can collect, use, and share this type of data.
• Other Laws: There are many other data privacy laws around the world, such as COPPA (protecting children’s privacy online) and PCI DSS (protecting credit card information).

The key takeaway is that data privacy laws vary, but they all generally aim to protect customer information.

Why Data Privacy Matters for Businesses

Following these principles might seem like extra work, but the benefits are substantial:

• Avoid Costly Fines: Breaking data privacy rules can lead to hefty fines.
• Build Customer Trust: Customers appreciate businesses that take care of their information.
• Protect Yourself from Data Breaches: Hackers love stealing data, so good security is vital.
• Stand Out in a Competitive Market: Showcasing your commitment to privacy can give you an edge.
• Attract Investors: Investors are more likely to back businesses that follow the rules.

Leveraging Managed IT Services for Data Privacy Compliance

The more you know about data privacy laws and the resources available, the easier it is to follow the rules. Think of it as having a map and supplies for your journey.

Managed IT services can be a powerful tool to help you navigate the complex world of data privacy regulations. They act like a sword and shield, protecting you and giving you the confidence to move forward.

Here’s How Managed IT Services Help

• They’re the Experts: They understand the ins and outs of data privacy laws and can create a plan that fits your business needs.
• Tech Tools to the Rescue: They use advanced software and tools to make it easier to manage your data and keep it secure.
• Top-Notch Security: They use the latest security measures to protect your data from hackers and other threats. They also keep these systems up-to-date.
• Training Your Team: They can train your employees on how to handle customer information properly.
• Staying Ahead of the Curve: Data privacy laws can change, so they’ll help you stay informed and adjust your plan as needed.

By using managed IT services, you can ensure your data privacy strategy is strong and keeps up with the ever-changing digital landscape.

Everound’s Approach to Data Privacy Compliance and Support

At Everound, we understand the challenges of data privacy and want to help your business succeed in the digital age. We offer services to get you on the right track, from checking your current practices to setting up strong data security measures. We’ll be there every step of the way.

Data privacy isn’t just a fancy term – it’s essential for any business that wants to be successful and trustworthy online. There are many risks involved in handling customer information, but by taking a proactive approach to data privacy, you can protect your business and build trust with your customers.

If you’d like to learn more about how our IT expertise can help you comply with data privacy laws, contact us today!

In today’s fast-paced business world, one term stands out when we talk about technology and efficiency: cloud computing. It’s not just a trendy phrase; it’s a real game-changer, with the power to completely change how businesses work and compete. From saving money to making collaboration easier, these virtual solutions have become essential for everyday tasks.

But what is cloud computing exactly? How does it work, and why is it so important for businesses? Let’s explore the various cloud computing options available. We will also provide useful tips for business owners and entrepreneurs who want to make the most of their technology resources.

The ABCs of Cloud Computing

Cloud computing enables you to tap into a variety of internet-based services, including storage solutions, servers, databases, and much more. This innovation allows for the utilization of advanced capabilities without the hassle of direct management or ownership.

Essentially, it provides on-demand access to computing resources, eliminating the need for costly hardware investments and maintenance. Cloud computing is available in three primary models: Public, Private, and Hybrid.

Each model offers unique advantages tailored to meet specific business requirements. Let’s delve into the key characteristics of these cloud computing types:

Public Cloud Computing

The public cloud model offers shared computing resources to various organizations through the internet. Amazon Web Services (AWS) stands out as a leading provider, catering to individuals, businesses, and governmental entities. This model allows companies to “lease” virtual servers and storage, among other services, with a pay-per-use structure. Startups, for instance, can effortlessly host websites, manage data, and launch applications without the need for personal server infrastructure.

Private Cloud Computing

In contrast, private cloud computing delivers services and infrastructure over a privately maintained network, dedicated solely to one organization. A typical example could be a financial institution that operates its own cloud within data centers, prioritizing stringent security and control over critical financial information. This arrangement supports the execution of proprietary applications and adherence to regulatory standards while limiting access to approved staff only.

Hybrid Cloud Computing

Hybrid cloud computing merges the benefits of both public and private clouds, facilitating smooth data and application interoperability between them. This model is particularly favored by global enterprises aiming to refine their IT frameworks.

By integrating public cloud services from providers like Microsoft Azure or AWS with a private cloud setup, companies can enjoy both scalability and enhanced security. This strategy allows for the public cloud’s use in handling customer-oriented applications and the private cloud for safeguarding internal data, thereby ensuring operational flexibility and regulatory compliance.

By understanding these cloud computing foundations, businesses can make informed decisions on adopting the most suitable cloud model to drive their digital transformation efforts forward.

Benefits of Cloud Computing for Businesses

Implementing cloud computing isn’t just a matter of jumping on the latest tech trend; it’s about enhancing the way a business functions. Here are several reasons why cloud computing is not only beneficial but often critical to success:

Cost Efficiency

For many businesses, managing their IT environment, including servers, software, and other infrastructure, can be expensive. Cloud computing, on the other hand, operates on a subscription or pay-as-you-go model, dramatically reducing initial investment and ongoing maintenance costs. This cost-effective approach allows businesses to reallocate resources to areas of growth, innovation, and customer engagement.

Scalability and Flexibility

Businesses can scale their cloud resources, both up and down, with no planning or service provider engagement. This level of flexibility is unprecedented, particularly for businesses regularly experiencing fluctuating demand. Cloud technology allows for the rapid launch of new services with minimal investment, enabling businesses to stay lean and respond quickly to market changes.

Enhanced Security

The cloud’s centralized approach to data storage means higher levels of security and enhanced disaster recovery. Leading cloud service providers invest significantly in the protection of their infrastructure, which includes advanced security measures, regular security audits, and the implementation of the latest security protocols. The result is more reliable and robust data security than many small businesses could afford on their own.

Improved Collaboration

Cloud computing fosters collaboration by allowing employees to sync up and work on documents and shared apps simultaneously. This capability, coupled with the ability to access data from any approved device, promotes a more collaborative and productive work environment regardless of location, which is particularly beneficial in a post-pandemic work setup. 

Cloud Computing in Action

Real-world cases can often paint a clearer picture of the potential impact of technology. Here are a few instances of businesses leveraging cloud computing to achieve significant growth and efficiency.

Cost Savings for Start-Ups

Cloud computing has changed the way startups operate by offering significant cost savings. Traditionally, startups had to invest substantial capital in purchasing server hardware, acquiring software licenses, and hiring IT support to set up and maintain their infrastructure. However, with the advent of cloud solutions, startups can now access computing resources, storage, and software on a pay-as-you-go basis, drastically reducing upfront costs.

By leveraging cloud services at a fraction of the cost, startups can allocate more of their limited resources toward their core business functions, such as product development, marketing, and customer acquisition. This streamlined approach allows startups to achieve faster growth and scalability, as they can focus on innovating and delivering value to their customers without being burdened by the heavy overhead costs associated with traditional IT infrastructure.

Moreover, cloud computing enables startups to adapt quickly to changing market conditions and customer demands. They can easily scale their resources up or down based on their needs, without the need for significant upfront investments or long-term commitments. This agility and flexibility empower startups to seize opportunities, pivot when necessary, and stay ahead of the competition in dynamic business environments.

As a result of these cost savings and operational efficiencies, many startups have been able to disrupt traditional industries with innovative cloud-based solutions. By leveraging the scalability, reliability, and accessibility of cloud computing, startups can level the playing field and compete with larger, more established companies on a global scale.

Global Expansion for Spikes in Demand

In today’s interconnected world, boutique consumer goods companies often face challenges in meeting spikes in global demand for their products. Traditionally, they would need to invest in additional infrastructure and resources to handle sudden surges in website traffic, orders, and customer inquiries. However, this approach is not only costly but also time-consuming and complex to implement.

Cloud computing offers a scalable solution for handling spikes in global demand without the need for significant upfront investments or infrastructure changes. By leveraging scalable cloud resources, such as virtual servers, storage, and content delivery networks (CDNs), boutique consumer goods companies can quickly ramp up their hosting and computing power to ensure that their website and services remain online and responsive during peak periods.

For example, during holiday seasons or promotional events, a boutique consumer goods company can seamlessly scale its cloud resources to accommodate increased website traffic, process orders efficiently, and deliver a seamless shopping experience to customers worldwide. This agility and scalability enable companies to capitalize on opportunities for increased sales and customer satisfaction, without the risk of downtime or performance issues.

By harnessing the power of cloud computing, boutique consumer goods companies can unlock new opportunities for global expansion and growth. They can reach customers in new markets, expand their product offerings, and enhance their brand presence without being constrained by traditional infrastructure limitations. Ultimately, cloud computing enables these companies to thrive in today’s fast-paced, digital marketplace by providing the flexibility, scalability, and reliability needed to succeed on a global scale. 

Future Trends in Cloud Computing

The world of cloud computing is always moving forward, bringing new opportunities for businesses. Here are some easy-to-understand updates on what’s next in cloud computing:

Edge Computing: Speeding Things Up Close to Home

Imagine your business operations getting faster and more efficient because your data doesn’t have to travel far. That’s what edge computing does—it processes data closer to where it’s being collected (like at your store, office, or on devices your business uses). This is great for businesses with teams working remotely or using lots of connected devices (the Internet of Things, or IoT), as it can make apps run smoother and save on internet costs.

Edge computing works hand-in-hand with cloud computing. While the cloud does the heavy lifting (storing vast amounts of data and handling big computations), edge computing takes care of immediate, local tasks. This duo can lead to better performance and happier customers.

Multi-Cloud: Don’t Put All Your Eggs in One Basket

Using multiple cloud services from different providers can be smart. It lets you pick and choose the best features from each, can be more reliable, and helps avoid getting stuck with just one vendor. Think of it as diversifying your investments but for your tech needs.

However, juggling different cloud services can get tricky, especially when trying to make them work seamlessly together. It’s a bit more to manage but can be worth it for the flexibility and security.

Artificial Intelligence and Machine Learning: Smart Clouds Ahead

AI and ML in the cloud are about to take off. These technologies can automate routine tasks like analyzing data or making predictions, freeing you up to focus on bigger decisions. For example, they could help you understand customer behavior better or optimize your operations without you having to dig through the data yourself.

In short, the future of cloud computing is all about making your business faster, smarter, and more flexible. Whether it’s by bringing your data processing closer, using multiple clouds for the best of each, or leveraging AI to do some of the heavy thinking, there’s plenty to look forward to.

Start Your Cloud Journey with Everound

Cloud computing isn’t just about adopting new technology; it’s about adapting to the evolving needs and expectations of the business landscape. The cloud can empower businesses to achieve more with less—less cost, less maintenance, and less hassle. With the right approach and understanding, businesses can harness the full potential of cloud computing to drive growth and success.

Ready to take the leap into cloud computing? With Everound, your trusted managed IT services provider, we can guide you through the process. From consultation to implementation and ongoing support, our experts are here to ensure your cloud transition is smooth and successful. Reach out today to take the first step in improving your business operations with cloud computing services.

Nearly every business relies on technology for their daily operations. From communication and collaboration tools to data storage and security, technology plays a crucial role in the success of a company. With this dependence on technology comes the need for IT support.

When it comes to addressing your IT needs, businesses typically have two primary options: engaging managed IT services or establishing an in-house IT team. Another option is adopting a hybrid model that combines aspects of both. Each alternative comes with its set of advantages, making it crucial to discern the distinctions before arriving at a decision tailored to your business.

Let’s break down the different considerations so you can make an informed decision on what IT management model best suits your business needs.

Understanding Managed IT Services

Managed IT Services, commonly referred to as MSP, is a model where a third-party provider takes on the responsibility of your IT systems and infrastructure management. At Everound, this is how we work with most of our customers. It offers a proactive, rather than reactive, approach to technology support. A managed service provider assumes 24/7 monitoring, management, and problem resolution for businesses, allowing internal staff to focus on strategic, value-adding activities.

MSPs primarily manage IT infrastructure and end-user systems. They take a collaborative approach, offering support to an in-house IT team or operating as the comprehensive IT department.

Suite of Services

MSPs cover a breadth of IT services, such as network monitoring, security solutions, cloud management, data backup and recovery, and help desk services. They offer a diverse array of expertise, often hosting a team experienced in different IT areas.

This allows businesses to access a wide range of support and solutions without having to hire multiple specialists.

Key Benefits of an MSP

There are many benefits of working with a managed IT services provider. Some are related to cost and others are related to expertise. The key benefits to a business working with an MSP are:

• Cost Predictability: With a flat-rate monthly fee, MSPs can often provide more predictable spending than managing it in-house. This can be especially beneficial for small businesses on a tight budget.
• 24/7 Support: MSPs are there when you need them, ready to address any IT issue at any time. This means that businesses can have peace of mind knowing that their critical systems are being monitored and supported around the clock.
• Access to Expertise: By partnering with MSPs, you tap into a specialized pool of IT professionals. They have the knowledge and experience to handle a wide range of technical issues, from software updates to cybersecurity threats. This can save businesses time and money by avoiding the need to hire and train in-house IT staff.
• Scalability: Adjust your services as your business grows or IT needs change, without the HR headache. MSPs offer flexible services and pricing options, allowing businesses to scale up or down as needed without the costs and hassle of recruiting new employees.
• Proactive Maintenance: MSPs use advanced monitoring tools and processes to identify potential issues before they become major problems. This proactive approach helps prevent downtime, data loss, and other costly disruptions that can severely impact small businesses.
• Cost Savings: Outsourcing IT services to an MSP can be more cost-effective than managing an in-house IT team. Businesses can save on recruitment and training costs, as well as on expensive hardware and software purchases. With a fixed monthly fee for managed services, businesses also have predictable IT expenses, making budgeting easier.
• Strategic Focus: By offloading the day-to-day management of IT tasks to an MSP, businesses can free up valuable time and resources to focus on core business objectives. This allows for a more strategic approach to IT planning and decision-making, leading to better overall business outcomes.

The In-House IT Proposition

Having an in-house IT team means having a dedicated group of professionals solely focused on your business needs. They offer a level of intimacy with your business operations and functions, as they are on-site every day. Gathering an in-house IT team involves recruitment, where businesses can search for talent aligned with their specific needs. It also necessitates an ongoing commitment to professional development.

In-House Advantages

For some businesses, an in-house IT team makes sense. This is often the case with large, national corporations. Some advantages of an in-house IT team are:

• Culture Fit: Your in-house team can be deeply integrated into your business culture and objectives. This can lead to better alignment and understanding of the business goals, resulting in more effective solutions.
• Control: With an in-house team, you have complete control over the direction and management of your IT projects. You can make decisions quickly and implement changes as needed without needing to go through a third-party provider.
• Immediate Availability: With staff on-site, you have instant IT support ready to resolve issues. This may minimize downtime in some cases and keep business operations running smoothly.

Considerations When Choosing Your IT Model

Opting between an MSP model and an in-house IT is an important decision for a business owner. There are several things to consider including cost, scalability, expertise and skill sets, and flexibility and adaptability.

Cost and ROI Comparison

The decision between in-house IT and MSP hinges significantly on the delicate balance between costs and benefits. Conducting a thorough examination of the return on investment is imperative to grasp the economic trade-offs inherent in both models.

Opting for an in-house IT department involves substantial initial expenditures, encompassing the recruitment of specialized staff and the acquisition of equipment and software. Further ongoing costs may include training, maintenance, and upgrades. In contrast, MSPs typically levy a flat monthly fee for their services, presenting a potentially more cost-effective solution in the short term.

The advantages offered by MSPs extend beyond mere cost considerations. They provide intangible benefits like heightened security and minimal downtime, complemented by tangible cost savings. For instance, MSPs can furnish a team of highly skilled professionals at a fraction of the cost associated with hiring full-time employees. Moreover, their specialization in IT services affords them access to cutting-edge technology, translating into greater expertise and efficiency.

On the other side of the spectrum, in-house departments boast strengths in team familiarity with your operation, potentially yielding long-term financial gains through staff retention and accumulated knowledge capital.

In the crucial decision-making process between an MSP and an in-house IT department, the aspect of long-term ROI must not be overlooked. MSPs offer a degree of predictability in costs and service scalability, contributing to long-term planning security. In contrast, the long-term ROI with an in-house team may fluctuate more, contingent on organizational growth and the associated costs of staff development or replacement.

Scalability

Scalability is a pivotal factor in achieving business success, and your IT management model should accommodate it. Managed Service Providers excel in this regard by offering on-demand services that dynamically scale in alignment with your business’s evolving needs without requiring lead time.

Conversely, the process of expanding an in-house team or scaling up IT infrastructure can be both time-consuming and financially burdensome. By opting for an MSP, your business gains the invaluable advantage of promptly adding or removing services in response to growth or changes. This not only enhances adaptability but also fosters a more agile and responsive approach to IT management, aligning your technological resources with the dynamic needs of your business.

Expertise and Timeliness

MSPs swiftly implement solutions and updates via their specialized teams. They have the expertise and resources to stay up-to-date with the constantly evolving IT landscape, ensuring your business is always using the most efficient and effective tools. Additionally, MSPs provide timely support and troubleshooting for any technical issues, minimizing downtime and preventing potential disruptions to your operations.

In-house teams may be more attuned to the immediate needs of your business and can potentially offer more customized services. However, they may not have the same level of expertise or resources as an MSP, leading to longer response times and potential delays in implementing solutions.

Flexibility and Adaptability

Every business situation is unique, and the chosen IT management model must flex to accommodate this. Adapting to emerging technologies and sudden market shifts is equally an assessment of IT strategy as it is of the IT personnel.

Managed IT services providers have the edge in readiness. MSPs by design are attuned to IT developments and are quicker to adopt change and can help strategize and implement long-term technology plans with efficiency.

Internal IT departments need to actively manage their readiness for technological shifts. They must be aware of emerging technologies and trends, and have the resources to quickly implement them.

The Hybrid Approach

For many small businesses, a blend of managed and internal IT services may offer the best of both worlds. It requires a strategic and thoughtful fusion to ensure a cohesive and effective IT operation. By partnering with a managed service provider, businesses can tap into their expertise and resources while still maintaining some level of control over their IT operations. This hybrid approach allows for flexibility and agility in adopting new technologies while also keeping costs in check.

One major benefit of the hybrid approach is the ability to leverage the strengths of both internal and external IT teams. Internal IT departments can focus on day-to-day operations and managing more critical systems, while the managed service provider takes on tasks such as network security, data backup, and disaster recovery planning. This division of labor helps to reduce stress on internal teams while allowing them to prioritize projects that align with business goals.

Another advantage of this blended model is cost savings. Managed service providers typically offer customizable plans that allow businesses to only pay for the services they need, rather than investing in expensive equipment and software that may not be fully utilized. This also eliminates the need for constant upgrades and maintenance costs, further reducing IT expenses.

In addition to potential cost savings, hybrid IT also provides scalability. As businesses grow and their technology needs change, they have the flexibility to adjust their service plans accordingly. This means that companies can easily scale up or down as needed without being locked into long-term contracts or purchasing unnecessary hardware.

Moreover, a hybrid approach allows for greater agility when it comes to adopting new technologies. With an internal IT team focused on day-to-day operations, a managed service provider can stay up-to-date on emerging technologies and help businesses integrate them seamlessly into their existing systems.

Everound: Your Technology Partner

The debate between Managed IT Services and in-house IT is more than an operational consideration; it’s a strategic business decision. Whether prioritizing cost-effectiveness, customization, or scalability, your choice in an IT management model will shape the trajectory of your business’s technological capabilities.

Still unsure which model is the right fit? Assess your business needs and align them with the advantages offered by each model. The best decision is an informed one — ensuring that your IT investment yields the maximum ROI and propels your business to the next level.

As you navigate the labyrinth of IT management models, consider the path with Everound, a leading managed IT service provider. We offer services tailored to your specific needs, ensuring cost-effective, secure, and optimized IT systems. Our team can provide comprehensive managed IT services or integrate seamlessly into a hybrid model, enhancing your in-house expertise with our external insights.

Let’s start the conversation so we can learn how to best support your business.

Significance of Tech Resolutions

As a business owner, you understand that staying competitive and relevant requires keeping up with technological advancements. Adapting to evolving tech trends not only enhances efficiency but also fortifies your business against unforeseen challenges. One way to stay on top of the latest technology tools and advancements is to set tech resolutions for the year.

As a leading managed IT services company, here are our top recommendations for tech resolutions in 2024. These resolutions focus on improving your business’s IT strategy by optimizing infrastructure, strengthening cybersecurity, embracing innovation, and simplifying workflows.

Optimizing IT Infrastructure

Transition to Cloud-Based Solutions

Cloud computing is a game-changer for businesses, offering scalability, flexibility, and cost-efficiency. Migrating to the cloud enables seamless accessibility, enhancing collaboration and remote work capabilities. With the cloud, you can scale resources easily, adapt quickly to changing needs, save costs, and work from anywhere.

Implement Virtualization Technologies

Virtualization is like a superpower for businesses. By enabling multiple operating systems and applications to run on a single physical server, virtualization allows for better utilization of hardware resources. It means getting more out of your existing infrastructure without needing additional physical servers.

With virtualization, you can reduce costs and improve efficiency by consolidating your hardware. It also makes data management easier and enhances disaster recovery capabilities.

Regular Infrastructure Audits and Updates

Regularly performing audits of your IT infrastructure helps maintain optimal performance and security. These audits allow you to identify inefficiencies, vulnerabilities, and areas that require improvement within your systems.

By conducting routine audits, you can gain valuable insights into how your IT infrastructure operates. You’ll be able to pinpoint any bottlenecks or areas where processes can be streamlined, ultimately improving overall efficiency.

Audits also help you identify potential vulnerabilities in your systems, such as outdated software or weak authentication protocols, allowing you to take proactive measures to mitigate risks.

Strengthening Cybersecurity

Implement MFA

Enforcing Multi-Factor Authentication (MFA) goes beyond traditional passwords, adding an extra layer of security. It mandates users to provide multiple forms of identification before accessing sensitive systems or data.

Think of MFA as having a lock on your front door that requires multiple keys to open. With MFA, simply entering a password is not enough to gain access. You must give more proof, such as a fingerprint scan or a special code from an app, to enter.

By implementing MFA, you significantly reduce the risk of unauthorized access to your sensitive information.

Regular Employee Training and Awareness Programs

Did you know that human error is one of the main reasons behind cybersecurity breaches? According to various studies, it accounts for a staggering 82% to 95% of all incidents. In other words, mistakes made by people can lead to costly and damaging breaches of sensitive information.

But why does human error play such a significant role? Well, think about it in everyday terms. We’re all prone to making mistakes, whether it’s accidentally clicking on a malicious link or using weak passwords. Cybercriminals take advantage of these slip-ups and exploit them to gain unauthorized access to systems and data.

Regular cybersecurity training reduces the chance of human error-causing breaches. Organizations can create a watchful workforce against cyber attacks by teaching employees about current threats. They can also show them how to recognize phishing emails and stress the importance of strong passwords.

Implement Robust Endpoint Security Solutions

Securing endpoints like laptops, desktops, and mobile devices is crucial for safeguarding your network. Think of your network as a castle and endpoints as vulnerable entry points needing strong protection. Endpoint security acts like a shield, stopping cyber intruders from accessing your data.

Using tools such as encryption, firewalls, and antivirus software, endpoint security creates robust barriers against unauthorized access. It’s similar to locking doors and windows at home for added security in our digital lives.

Moreover, endpoint security doesn’t just defend; it actively watches for suspicious activity or malware. This proactive approach helps catch and stop potential attacks before they do harm.

Leveraging Innovation

Embrace Emerging Technologies

Staying ahead in the business world means embracing cutting-edge technologies like Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT). These innovations have the power to revolutionize how businesses operate and enhance customer experiences.

AI streamlines tasks by automating repetitive processes and enables data-driven decision-making. For instance, AI-powered chatbots offer immediate customer support, freeing up human resources for more complex tasks.

ML focuses on teaching machines to learn from data, revealing patterns and insights for improved decision-making and personalized recommendations.

IoT involves interconnected devices sharing data, allowing real-time monitoring, workflow automation, and efficient management of resources. For instance, IoT-enabled devices track inventory and optimize supply chains.

Adopting these technologies unlocks immense potential, transforming operations, empowering better decisions, gaining a competitive edge, and delivering outstanding customer experiences. Embracing these innovations is pivotal for success in today’s business environment.

Everound: Your Technology Partner in 2024

Are you ready to set and achieve your technological resolutions this year? Partner with Everound to take proactive steps toward achieving your tech resolutions for the year ahead. As a leading managed IT services provider, we provide comprehensive support and innovative solutions, ensuring businesses thrive amidst technological transformations.

Make 2024 the year of technological advancement for your business! Embrace change, fortify your IT strategies, and stride confidently into 2024 with Everound as your trusted technology partner. Contact us today to learn more about how we can help you achieve your goals. Let us focus on your IT so you can focus on your business.

Embracing AI at Work

The buzz about AI (Artificial Intelligence) is becoming increasingly hard to ignore. This innovative technology is reshaping the way businesses operate, irrespective of their size or industry. And yes, this includes small businesses too!

As a small business owner, you might wonder how AI can help your company. Perhaps you’re intrigued by the concept but unsure about how to implement it or what benefits it could bring. You are not alone. Let’s explore how AI tools for small businesses can help companies improve their operations.

Streamline Your Operations

AI is more than robots and algorithms; it’s about practical solutions that enhance your daily business operations. One area where AI can make a substantial impact is automation. By automating routine tasks, AI can free up time for you to focus on more strategic aspects of your business. Let’s learn how.

Automated Customer Service

Customers expect immediate service. AI can meet this expectation through automated customer service. Chatbots, powered by AI, provide instant responses and assistance.

They can answer common questions, guide users through processes, and even escalate complex issues to human agents. This not only improves customer satisfaction but also reduces the workload of your customer service team.

AI in Bookkeeping

Bookkeeping is a time-consuming task for small businesses. AI can automate this process, making it more accurate and efficient. With AI-powered software, you can automatically categorize expenses, reconcile accounts, and generate financial reports.

If you are using QuickBooks online, you are already using AI. QuickBooks learns from your spending patterns and categorizes transactions automatically, essentially reducing the time you spend on bookkeeping.

AI-Driven Recruitment

Hiring the right talent can be lengthy and resource intensive. Here again, AI comes to the rescue. AI-powered recruitment tools can automate various stages of the hiring process, from sourcing candidates to screening resumes and scheduling interviews.

These tools use machine learning to identify the best candidates based on the qualifications required for the job. This not only speeds up the hiring process but also ensures you find the right fit for your company.

Engage Customers and Enhance Experiences

Personalization in marketing is no longer a luxury but a necessity. Customers expect brands to understand their needs, preferences, and behaviors, and deliver personalized experiences that resonate with them.

Artificial Intelligence (AI) can help you meet these expectations in several ways:

Personalized Content Creation

AI can help you create content that resonates with your target audience. AI can analyze online browsing habits, purchase history, and social media interactions. Based on this information, AI can suggest content topics, formats, and styles that are likely to engage your specific audience.

For instance, if your AI system identifies that a particular customer segment responds well to visual content, you might focus on creating more infographics or videos for them. By tailoring your content to your audience’s preferences, you can drive higher engagement and conversion rates.

Automated A/B Testing

A/B testing is a technique for optimizing your marketing strategies. It can be time-consuming and complex, especially when you have to test multiple variables. AI can automate this process, making it faster and more efficient.

AI-powered A/B testing tools can test different versions of your website, email campaigns, or even ads. It can adjust variables based on real-time performance data, ensuring you always have the most effective version running. These tools can also provide detailed insights into what works and what doesn’t, helping you refine your strategies over time.

Predictive Analytics

Predictive analytics is another area where AI can enhance personalization. By analyzing historical data, AI can predict future customer behavior, allowing you to anticipate their needs and preferences.

For example, AI can identify patterns in a customer’s purchase history to predict what products they might be interested in next. You can then send them personalized product recommendations, increasing the likelihood of a purchase.

Deep Learning: Making Smarter Decisions Faster

The ability to make quick, informed decisions can be a game-changer. Here’s where deep learning, a subset of AI technology, comes into play. Deep learning can analyze data, extract valuable insights, and enhance decision-making processes.

Let’s look at how deep learning can help businesses make smarter decisions faster.

Real-Time Insights

One of the most significant advantages of deep learning is its ability to provide real-time insights. Traditional data analysis methods often involve lengthy processing times, making it challenging to act on data promptly. In contrast, deep learning algorithms can analyze and process data in real-time, allowing businesses to respond to changes and opportunities as they occur.

For instance, deep learning can monitor social media feeds in real-time to gauge customer sentiment. These insights can inform marketing and customer service initiatives, and drive business product development efforts. This enables businesses to remain agile and responsive to customer needs.

Automated Decision Making

Deep learning can also automate decision-making processes, increasing efficiency and reducing the scope for human error. By analyzing historical and real-time data, deep learning models can predict the outcomes of different decisions and suggest the optimal course of action.

Automated decision-making can be particularly beneficial in areas like inventory management, where timely and accurate decisions are crucial. For example, by predicting demand patterns, a deep learning model can automate decisions about when to restock certain items, ensuring optimal inventory levels at all times.

Risk Assessment

Risk assessment is another area where deep learning can add value. By identifying patterns and correlations in data, deep learning can predict potential risks and threats, from market fluctuations to cybersecurity risks.

For instance, in the financial sector, deep learning models can analyze market data to predict the risk associated with different investments, helping businesses make informed investment decisions. Similarly, in cybersecurity, deep learning can identify unusual patterns of network behavior that may indicate a potential threat, enabling proactive threat mitigation.

Real-World Examples of AI in Action

AI is no longer a concept confined to science fiction or large corporations with enormous budgets. Today, even small businesses are leveraging AI to streamline their operations, enhance customer experiences, and drive growth.

Here are some real-world examples of how AI is being put to use:

ChatGPT: AI-powered Customer Service

One of the most prominent examples of AI in action is the use of AI-powered chatbots like ChatGPT by small businesses. Developed by OpenAI, ChatGPT uses machine learning to understand and respond to user inquiries.

Small businesses are using ChatGPT to handle customer inquiries around the clock. These interactive chatbots can answer frequently asked questions, guide users through processes, and even handle basic troubleshooting.

By automating these tasks, ChatGPT not only enhances customer service efficiency but also frees up time for the human team to focus on more complex issues. Most importantly, it provides instant responses, meeting the modern customer’s expectation for immediacy.

Expedia: Personalized User Experience

Although not a small business, the way Expedia uses AI offers valuable lessons for businesses of all sizes. The travel booking website uses conversational AI to enhance the user experience.

When users visit Expedia, the AI system analyzes their search history, browsing behavior, and other data to deliver personalized recommendations. For example, if a user has been searching for flights to Paris, the AI might suggest popular hotels, activities, or travel packages in Paris. This level of personalization not only enhances the user experience but also increases the likelihood of conversions.

Small Retail Businesses: Personalized Marketing and Inventory Management

Many small retail businesses are harnessing the power of AI. They use AI for personalized marketing, predictive inventory management, and more.

For instance, by analyzing customer data, AI can help businesses understand their customers’ shopping habits and preferences. They can then target customers with personalized marketing messages, such as special offers on products they frequently buy or recommendations for similar products.

Integrating AI into your IT

Incorporating AI into your business IT infrastructure is a strategic move that can yield substantial benefits. It can streamline operations, enhance decision-making, and provide valuable insights to drive growth. However, it’s also a complex process that requires careful planning and execution.

An effective AI strategy involves selecting the right tools, defining clear goals and objectives, and ensuring seamless integration with your existing systems. It’s about more than just implementing new technology; it’s about transforming your business processes and culture to become more data-driven and proactive.

Before diving into the world of AI, let us help you sift through the AI tools available that can help you reach your business goals. As a leading managed IT services and cybersecurity company that specializes in delivering enterprise-level IT support to small and mid-sized businesses, we can help you navigate the myriad of AI tools available, selecting those that align with your business objectives and integrating them seamlessly into your operations.

Whether you’re looking to incorporate AI into your IT infrastructure or need assistance with other aspects of IT management, we’re here to help. Contact us today to learn more about how our services can empower your business.

WiFi is No Longer an Amenity

When you visit a business, chances are you look to see if they offer guest WiFi. After all, connectivity is no longer an amenity, but a necessity. Offering guest WiFi has become an expectation for many customers and clients. This is particularly true for businesses in the hospitality, retail, and service sectors. With the rise of remote work and the need for seamless online access, the need for dependable WiFi is greater than ever before.

Of course, offering guest WiFi comes with its own set of pros and cons. On one hand, it can help to attract and retain customers, increase foot traffic, and even prevent negative reviews. On the other hand, it can also be a drain on bandwidth, a security risk, and potentially time-consuming to manage.

Before deciding on guest WiFi for your business, consider the pros and cons to make an informed choice. Let’s take a close look at the benefits and risks of offering guest WiFi and the best practices for setting up and managing guest WiFi at your business.

Benefits of Offering WiFi

Providing free WiFi to your customers can make a significant impact on the success of your business. Offering guest WiFi has several benefits that not only elevate customer experience but also boost your brand’s visibility and reputation.
Here are some of the top benefits of guest WiFi:

Improves Customer Satisfaction

It feels great to be able to access the internet while enjoying a cup of coffee at your favorite cafe or waiting in a queue at a store. Providing guest WiFi means that your customers can browse the web, check their emails, or catch up with work on the go. This adds a level of convenience that customers value and increases their overall satisfaction with your service.

Free WiFi Encourages Customers to Stay Longer

Guest WiFi offers your customers a source of entertainment and an opportunity to relax and unwind. They can stream videos, read articles, or connect with friends and family on social media. This keeps them interested and makes them stay longer, leading to more money for your business.

WiFi Lets Customers to Engage with Your Brand

While waiting for their orders to be fulfilled, customers can use your guest WiFi to explore your website or social media pages. This gives them an opportunity to engage with your brand and learn more about your products or services, effectively promoting your business for free.

Positions Your Business as Tech-Forward

By providing WiFi, you show that your business is embracing technology to better serve your customers. This makes your business look modern and attracts tech-savvy customers who value digital amenities.

Potential Risks and Challenges of Guest WiFi

Guest WiFi can be a great asset to any business, but it can also come with its own set of risks and challenges. Here are some of the risks and challenges you should keep in mind:

• Network slowdowns: Sharing your WiFi with guests can put a strain on your primary business network, causing it to slow down or even crash altogether. This can negatively impact the productivity and efficiency of your employees, as well as the customer experience.
• IT expertise required: Setting up a guest WiFi network isn’t as simple as just plugging in a router and giving out the password. It requires a certain level of IT expertise to properly configure the network and manage the bandwidth. If you lack this knowledge, you may end up with a poorly optimized network that is prone to technical issues.
• Possibility of getting hacked: If your guest WiFi network isn’t properly secured, it can make your entire company network vulnerable to cyber attacks. This can put your sensitive data and confidential information at risk, potentially leading to a major breach and significant financial loss.

While there are a number of potential risks with guest WiFi, having the right precautions and measures in place can minimize these risks and reap the benefits of offering this amenity to your customers.

Best Practices for Secured and Managed Guest WiFi

If you are ready to move forward with guest WiFi at your business, it’s crucial to have it set up and managed properly to mitigate risk. Here are several best practices to keep in mind:

Create a Guest Network

A separate public network with guest controls is a fundamental feature of a secured guest WiFi network. It allows you to distinguish guests’ traffic from your internal network, limiting possible cyber threats that could exploit weakly-protected guest devices to access your systems. Secure guest WiFi reduces the risks of unauthorized access, data theft, and fraud.

Require a Password or Legal Waiver

Your guest WiFi should have a distinct network name and password. To control guest access to the internet, you can have them agree to the network rules by using a login portal and agreeing to a legal waiver.

Monitor and Limit Bandwidth Usage

Monitoring bandwidth usage will help ensure that heavy usage by one user does not cause internet speed issues for others. Having a bandwidth monitor will help you understand your usage trends, determine the capacity, and ensure that speed and user experience are not impacted.

Protect Sensitive Resources

Secured and managed guest WiFi should limit access to sensitive internal resources such as financial data, customer databases, or servers. These resources should not be accessible to everyone, especially guests. Make sure you configure your network wireless settings properly and block any unauthorized activity.

Regularly Update Password and Settings

Ensure that you change your guest network password and settings regularly to keep them confidential. Hackers can quickly gain unauthorized access, view, and misuse the old settings, resulting in business losses. 

Make Sure Your Primary Network Remains Private and Secure

Securing your primary network should be a top priority. Ensure that you set up security measures such as firewalls, VPNs, and encryption. Having a separate guest WiFi network helps reduce the risks of unauthorized access to your private network.

Work with an IT Professional

Working with an IT professional to set up a secured and managed guest WiFi network is vital. With their expertise and experience, they can help you design and execute a customized solution tailored to your unique requirements. This means that you can save time and effort, free up valuable resources, and ensure that your network remains up-to-date and protected against security threats in the long run.

Guest WiFi Installation and Protection with Everound

Setting up guest WiFi rightly can seem daunting, but you don’t have to do it alone. Our team of IT professionals has the expertise to handle the setup and installation of guest WiFi. Why leave your business open to risk by doing it yourself?

Every business has unique needs and client expectations, and your guest WiFi setup should reflect that. Contact us today to discover how we can make this happen. Let us focus on your IT, so you can focus on your business.

Fact or Fiction? Tech Myths Explained

You’ve likely heard them all before – Mac computers can’t get viruses, incognito mode is private, and cybercrimes are committed by teenagers in basements. While there are some tiny nuggets of truth in these, they are mainly tech myths!

The reality is Macs are just as susceptible to cybercrime and incognito browsing isn’t entirely anonymous. Let’s take a closer look at the most common tech myths you can stop believing!

Incognito Mode Browsing is Private

Do you feel a bit safer using incognito mode when browsing the internet? You are not alone. Many people believe that using incognito or private browsing mode makes their online activities completely private, but this is a common tech myth.

While incognito browsing can help protect your privacy in some ways, it does not offer complete anonymity! Remember: incognito does not mean anonymous.

Here are several reasons why incognito browsing may not be as private as you think:

1. Your internet service provider (ISP) and network administrator can still see what sites you visit. When you use incognito mode, your browsing history is not saved on your computer or device, but it is still visible to your ISP and network administrator. This means that if someone really wanted to track your online activities, they could still do so by analyzing your network traffic.
2. Websites can still track your browsing activity. Incognito mode only prevents your browser from saving your browsing history, cookies, and form data on your device. However, websites can still track your browsing activity using other techniques.
3. You may accidentally sign into an account. If you log in to an account while using incognito mode, your activity on that account is still tracked and logged by the website. This means that if you log in to your Google or Facebook account while using incognito mode, your activity on those accounts is still recorded by the website.

Overall, while incognito mode can be helpful in certain situations, it’s important to remember that it does not offer complete privacy protection. If you want to protect your online privacy, consider using a virtual private network (VPN), a privacy-focused browser, or other privacy protection tools and techniques in addition to incognito mode.

Angsty Teenagers Commit Cyber Crimes

Hollywood has created the “angsty teenager turned cybercriminal” stereotype, but this is largely inaccurate and does not reflect the reality of cybercrime.

Most cybercriminals are adults who are highly skilled in computer programming and have knowledge of the latest technologies and security vulnerabilities. Cybercrime is a serious and complex issue that requires sophisticated techniques and tools to accomplish, which often requires years of experience and training.

Additionally, cybercrime is not limited to hacking and other technical attacks. It includes a wide range of criminal activities, such as identity theft, phishing scams, online fraud, and even cyberbullying. These crimes can be committed by anyone, regardless of their age or technical expertise.

Mac Computers Can’t Get Viruses

Many people believe that Mac computers are immune to viruses and other types of malware, but this is a common misconception. While Macs do have some built-in security features that make them less vulnerable to certain types of malware, they can still be infected with viruses and other malicious software.

Here are a few reasons why Mac computers can still get viruses:

1. Macs are not invincible. While it is true that Macs have historically been less targeted by hackers than Windows machines, this is changing as Macs become more popular and valuable targets. In recent years, there has been an increase in the number of malware attacks targeting Macs, including viruses, adware, ransomware, and other types of malicious software.
2. Mac users are still vulnerable to phishing attacks. Phishing attacks are a common way for hackers to gain access to Mac computers and other devices. These attacks use social engineering techniques to trick users into revealing their login credentials or downloading malware onto their devices. Mac users are just as vulnerable to these types of attacks as Windows users.
3. Third-party software can introduce vulnerabilities. Even if the Mac operating system is secure, third-party software such as web browsers, plugins, and other applications can introduce vulnerabilities that can be exploited by hackers. It’s important to keep all software up to date with the latest security patches and updates to minimize the risk of infection.

Overall, while Macs may be less vulnerable to certain types of malware compared to other operating systems, they are not immune to cyber threats. It’s important for all computer users, regardless of their platform, to take cybersecurity seriously and to implement strong security measures to protect against malware and other types of cyber threats.

More Signal Bars = Better Cell Reception

Have you ever been frustrated with your cell service even though you have “full signal bars?” Having full signal bars doesn’t always mean you will have good cell reception. The number of bars displayed on your phone is just an estimate of the signal strength in your area. Cell service depends on many different factors.

Here are some reasons why more signal bars do not always mean better cell service:

1. Distance from the cell tower: The farther you are from a cell tower, the weaker the signal will be, even if your phone displays full bars. This can cause dropped calls, slow data speeds, and other issues.
2. Obstructions: Buildings, trees, hills, and other obstructions can block or weaken cell signals, even if you are close to a cell tower. This can result in poor call quality, slow data speeds, and other issues.
3. Interference: Other devices that use radio frequencies, such as Wi-Fi routers and baby monitors, can interfere with cell signals and cause disruptions to cell service.
4. Network congestion: If there are too many people using the same cell tower at the same time, this can cause network congestion and slow down data speeds, even if you have a strong signal. If you’ve been to a Penn State football game you’ve likely experienced this! On the days leading up to kickoff, the cell service in State College works just fine! Game day? It’s likely hard to make a call or send a text message.

Overall, while more signal bars can indicate better cell service, it’s important to remember that this is not always the case.

Deleted Files are Gone Forever

When you delete a file on your computer, it may seem like the file is gone forever, but in reality, it’s still there. When you delete a file, your computer only removes the reference to that file from the file system table, which is like a map of where all the files on your computer are located. The actual data of the file remains intact on the hard drive until it is overwritten by new data.

This means that if someone wanted to recover a deleted file, they could use special software to scan the hard drive for traces of the file and piece together the data that was not yet overwritten.

There are several ways to securely delete files, including using special software designed for this purpose or simply overwriting the file multiple times with random data. By doing so, you can ensure that the deleted files are truly gone and cannot be recovered.

Cell Phones Can’t Get Malware

Most people believe that cell phones cannot get malware because they think that mobile devices are inherently more secure than computers. The truth is cell phones and other mobile devices can be just as vulnerable to malware as computers.

In fact, many types of malware are specifically designed to target mobile devices, such as smartphones and tablets. Malware can be spread through malicious apps, infected email attachments, text messages, and even through the phone’s web browser.

It’s important for users to take steps to protect their mobile devices from malware, such as using reputable antivirus software, avoiding suspicious downloads and links, and being cautious when downloading apps or granting app permissions.

Scanning Potential Spam Emails is Safe

Scanning a spam email can still be dangerous even if you don’t click on a link because some types of malware can be triggered simply by opening or previewing an email. This is known as a “drive-by download” attack, where malware is automatically downloaded onto your computer or device without your knowledge or consent.

While most email clients and antivirus software are designed to prevent drive-by downloads and other types of malware attacks, some types of malware are designed to evade detection and can still infect your system.

Another form of spam email that can be dangerous even without any interaction on your part is an “email bomb.” An “email bomb” is a type of cyber attack where an attacker sends a large number of emails or attachments to a targeted individual or organization,with the goal of overwhelming their email system and causing it to crash or become unresponsive.

Bottom line: even if you don’t interact with a spam email, it could still cause damage to your computer or even your entire organization.

Tech Truths from Everound

At Everound our team of IT professionals stays up to date on the latest tech truths – and tech myths – so our clients don’t have to. If you own a business and aren’t sure what to believe when it comes to your information technology, give us a call or reach out online with any questions – we are here to help!

Some tech myths can be harmful to an organization and it’s our goal to help business owners protect their companies with the right IT infrastructure and processes. Let us focus on your IT so you can focus on your business.

IT Tips to Help Your Small Business Run Smoothly

As a small business owner, you likely wear a lot of hats – owner, human resources leader, marketing guru, and even IT specialist. Navigating all of these roles can be overwhelming, especially in the world of technology. That’s where we can help!

With so much to think about – from protecting customer data to choosing the right software and hardware – it’s no wonder that many owners feel a bit confused and frustrated with IT. Whether you are a solo entrepreneur or a small business with a brick-and-mortar location, having a solid IT plan in place can help you save money, boost productivity, and protect yourself from cyber threats.

Our team has worked with countless small businesses and understands their unique needs. Here are the top IT tips to help you navigate the world of information technology as a small business owner.

Take Advantage of Cloud Storage

One of the most significant innovations in technology is cloud storage. Cloud-based storage enables business owners and their teams to access business data anytime, anywhere, from any device with an internet connection. No more worrying about losing your data if your device crashes or is stolen.

Cloud storage helps small businesses streamline their operations, increase efficiency, and scale their business seamlessly. Cloud storage services like Dropbox, Google Drive, and OneDrive can be great solutions for a small business to securely save, share, and sync its data.

Make Cybersecurity a Priority

Cyber attacks are no longer a matter of if but when. Small businesses are especially vulnerable to attacks because they typically don’t have a robust IT infrastructure or cybersecurity program in place. The consequences of a data breach can be devastating, ranging from critical data loss, reputational damage, regulatory fines, and even business closure.

To protect your business, invest in cybersecurity measures such as network security, strong passwords, multi-factor authentication (MFA), endpoint security solutions, and cybersecurity training for your employees. A cybersecurity breach can cost you more than money, so make sure you prioritize cybersecurity in your IT strategy.

Implement a Backup and Disaster Recovery Plan

One of the most critical components of an IT program is backup and disaster recovery, especially for a small business. What would happen if your company data and operations were suddenly compromised? You need a plan in place to address the unexpected!

Backups and disaster recovery, while related, are not the same thing. Most small businesses have a backup plan in place. A backup is a copy of your essential business data kept safely elsewhere, in case the original data is lost due to hardware failure, deletion, or cyber-attacks. Disaster recovery, on the other hand, is a comprehensive approach to recovering data after a cyber or IT emergency. Having a disaster recovery plan can help mitigate risks and improve business continuity.

Go Mobile

It’s no surprise that mobile work has exploded in the last several years, and so has the technology to support that mobile workforce. Mobile connectivity has revolutionized the way businesses operate. Tools such as VOIP phone systems, Google Workspace, and Microsoft Teams allow team members to stay connected from anywhere in the world.

With mobile technology, you can work from home, on the road, or anywhere else, without compromising productivity. Investing in mobile connectivity can also help you attract and retain top talent, as it enables more flexible work arrangements.

Outsource IT

Tired of worrying about your IT needs? Delegate it to a Managed Service Provider (MSP). Outsourcing your IT is a smart move for small businesses that don’t have a dedicated in-house IT team. Think of an MSP as a “stand-in” for CTOs and IT departments. They have the expertise and training to help businesses put a solid IT infrastructure in place, manage IT systems, and offer technical support.

Managed Service Providers are often more affordable than business owners think. Outsourcing IT to an MSP can save you money in the long run, as it eliminates the need to hire dedicated IT staff and buy expensive hardware and software. MSPs are also more scalable, meaning they can adapt to your changing business needs faster and more efficiently.

Managed IT Services for Small Businesses from Everound

At Everound, we understand the challenges a small business owner faces when it comes to IT. When we meet with a small business owner, oftentimes they just don’t know where to start to get their IT infrastructure in place or what types of steps to take to ensure their business is protected from an IT standpoint.

If you own a small business and need some help getting on the right path with your IT needs, reach out to us today either online or by giving us a call. We can listen to your needs and recommend an IT strategy that fits your budget. We can help you get set up or help you with ongoing IT support services through our managed IT services packages. Let us focus on your IT so you can focus on your business.

Don’t Be Fooled by an Evil Twin Attack

As technology continues to advance, so do the methods that hackers use to steal personal information. One of these methods is an evil twin attack, which involves a hacker creating a fake hotspot that mimics a legitimate network in order to steal sensitive data from unsuspecting users.

This type of malicious cybercrime targets wireless networks and unsuspecting users connected to it without their knowledge. Evil twin attacks are a form of a “man-in-the-middle” (MITM) attack where a cybercriminal secretly intercepts and modifies the communication between two trusted parties. This is accomplished by positioning themselves between the two parties and listening in on their conversation.

Evil twin attacks are most common in public settings such as coffee shops, airports, and parks – any place where users rely on public Wi-Fi to stay connected. Let’s explore how evil twin attacks work, how to detect an evil twin Wi-Fi connection, and how to protect yourself from one.

How Do Evil Twin Attacks Work?

An evil twin attack is a type of wireless attack where a hacker creates a fake wireless access point (WAP), or Wi-Fi access point, which looks similar to a legitimate one in order to steal sensitive information, such as login credentials, credit card details, bank account information, or personal data.

Evil twins are surprisingly easy to set up, which makes them a huge risk for people using public Wi-Fi. Hackers set up an evil twin through a process that involves a few steps:

• Scouting: The hacker will first scout the targeted area to find a wireless network that they can imitate. They may use tools like Wi-Fi Pineapple, which are specifically designed for wireless penetration testing.
• Creating a fake WAP: Once a valid target has been identified, the hacker will create a fake WAP with a similar name and network characteristics to the original one. This is done using special software that allows the attacker to spoof the SSID and MAC address of the network.
• Broadcasting: After the creation of the fake WAP, the hacker will broadcast it with a strong signal to ensure that it is detected by all devices within range.
• Luring: The attacker then lures unsuspecting users to connect to the fake WAP by naming it something similar to the legitimate network, like “Free Wi-Fi.” The hacker may also offer higher bandwidth or any other attractive offer in the name of free or faster internet.
• Collecting: Once a victim connects to the fake WAP, the hacker can collect the user’s sensitive information, such as login credentials, credit card numbers, or browsing history. The hacker can also install malware on the user’s device to gain access to other valuable data.

Evil twin attacks can be difficult to detect because the fake WAP will often have the same name and look very similar to the legitimate one. Therefore, it is important to verify the legitimacy of a WAP before connecting to it, specifically when using public Wi-Fi.

How to Detect Evil Twin Wi-Fi Connections

To ensure the security of your personal information and devices, it is important to be aware of malicious “evil twins.” One way to detect evil twin Wi-Fi connections is to carefully examine the network name. Evil twins often use a similar name to that of a legitimate access point but with slight variations or misspellings. For example, instead of “StarbucksWiFi,” an evil twin may be named “StarbuckssWiFi” or “StarbucksFreeWiFi.” Always double-check the spelling and make sure it matches the official network name.

Another way to detect a fake captive portal is to look for security alerts on your device. Many modern devices will automatically detect and alert you to potential security risks when connecting to Wi-Fi networks. Such alerts may say that the network is unsecured, or that the network name has recently changed or is not recognized. Any such alerts should be taken seriously, and the network should not be connected to.

It is also important to be wary of open or unsecured networks that require no password to connect. These networks are often targeted by hackers looking to set up an evil twin network.

How to Prevent Evil Twin Attacks

Fortunately, there are several ways to protect yourself from an evil twin attack. One of the most important ways is to use a virtual private network (VPN) whenever you’re connecting to a Wi-Fi network that you’re not familiar with. A VPN creates a secure, encrypted connection between your device and the internet, making it much more difficult for hackers to intercept your data.

Another important step is to make sure that you’re always using websites that employ HTTPS, which stands for Hypertext Transfer Protocol Secure. This means that the website has an SSL certificate, which encrypts the data that is being sent between your device and the website’s servers. So, even if a hacker is able to intercept your data, they won’t be able to read it.

In addition, it’s a good idea to avoid connecting to public Wi-Fi networks altogether if possible. Instead, consider using a personal hotspot to connect to the internet when you’re out and about. A personal hotspot creates a network that’s only accessible to your devices, which makes it much harder for hackers to intercept your data.

Finally, it’s a good idea to ensure that all of your online accounts are secured with two-factor authentication (2FA). This means that in addition to entering a password, you’ll also be asked to provide a second form of verification, such as a code sent to your phone. This makes it much harder for hackers to gain access to your accounts, even if they’ve managed to steal your passwords.

Cybersecurity Solutions from Everound

Everound is a managed IT services company specializing in cybersecurity services, IT consulting, network administration, help desk support, and other IT services. Our team of professionals has worked with large, enterprise organizations as well as small startup businesses to help them plan for and prepare for a cybersecurity threat.

One of the most important parts of a robust cybersecurity program is educating teams on how to stay alert of cybercrime including evil twin attacks. We can help you develop a comprehensive cybersecurity strategy to keep your team – and your business – safe from cyber threats. We offer a free cybersecurity assessment that will help you understand where you may be vulnerable and can help you develop a plan to reduce your risk of a cyber threat. Contact us today for a free consultation and let us focus on your IT so you can focus on your business.

Why Outsource Cybersecurity?

As a business owner, managing your organization’s cybersecurity can be a daunting task. With the rapidly evolving digital world and its associated threats, it becomes increasingly challenging to keep up with the latest developments in cybersecurity and ensure that your data remains safe.

That’s why outsourcing cybersecurity is becoming a popular option for organizations big and small — outsourcing allows you access to top-notch security technology without needing in-depth knowledge of cybersecurity best practices or a large budget.

Let’s explore some of the key benefits that come from outsourcing your company’s cyber security needs so you can decide if it’s the right choice for you.

Advantages of Outsourcing Cybersecurity

For business owners, cybersecurity is an essential requirement in the age of digital information storage. Protecting your customer, employee, and company data from cyber threats and malicious attacks needs to be a top priority if you want your business to remain secure. However, many businesses don’t have the resources or personnel available to properly implement and maintain effective cybersecurity protocols – which is why outsourcing can be so beneficial.

Here are the top reasons to outsource your cyber security services:

Access to Expertise

The ever-evolving cybersecurity industry requires a commitment to learning and continuous training, which can be difficult for many organizations. Managed IT services providers maintain a deep understanding of the ever-evolving cybersecurity landscape, which is essential to protect businesses from highly sophisticated cyber criminals.

These providers frequently update security protocols, deploy the latest security technologies, and employ highly trained professionals who are specialized in cybersecurity. Such a level of expertise and cutting-edge resources might be challenging to have within an in-house IT department due to budget constraints and limited manpower.

Cost Savings

When you outsource your cybersecurity to a managed IT services provider, that provider spreads the cost of its own employees and the costs of tools and hardware across multiple customers, meaning there is a reduced overall expense for the same level of service.

There is also clear cost savings when you compare the cost of an in-house cybersecurity team to the cost of outsourcing. The salaries, benefits, and ancillary costs of an in-house team quickly add up and will more than likely be much greater than the cost of outsourcing.

One other often overlooked area of cost savings is the price of NOT implementing a cybersecurity plan. While the costs of a cyber attack vary widely for a business – anywhere from $120,000 to $1.24 million, the financial impact is significant. Can your business absorb the cost of a data breach?

Bottom line? Outsourcing has a direct positive benefit to a business’s financial health in more ways than one.

Timely Support

Outsourcing cybersecurity to a managed IT services provider offers businesses an invaluable advantage over in-house teams – round-the-clock monitoring and support. One of the primary reasons organizations choose to outsource is the 24/7 availability of resources, as cybersecurity threats and attacks can occur at any time, requiring immediate attention. Whether it’s a holiday or a weekend, managed IT services provide dedicated teams who continuously monitor clients’ networks and systems, ensuring that cyber threats are detected and prevented before causing any significant damage.

Early Warnings

In an era where cybercrimes are increasing both in complexity and frequency, having an outsourced cybersecurity team that can provide an early warning is an indispensable asset for businesses operating in the digital world.

Outsourced cybersecurity teams possess the expertise and resources to constantly monitor the rapidly evolving threat landscape in the digital world. Through a combination of cutting-edge technologies, advanced analytics, threat intelligence, and years of experience, they can identify emerging cyber threats and vulnerabilities on a global scale.

An early warning of a cyber attack not only helps in preventing the attack itself but also significantly reduces the risk of catastrophic data and financial loss. By keeping a vigilant eye on the constantly shifting threat landscape, outsourced cybersecurity teams empower businesses to take proactive measures and close any identified security gaps before they can be exploited.

This approach minimizes the downtime and financial impacts associated with data breaches or other cyber attacks, which can cost businesses millions of dollars in losses, regulatory fines, and reputational damages.

Reduce Stress on Internal Teams

Even if an organization has an in-house IT team, outsourcing the cybersecurity function can be of benefit. By outsourcing cybersecurity to a dedicated team of experts, the in-house IT team can significantly reduce their workload and focus on crucial aspects such as network configuration and infrastructure support.

With the increased sophistication of cyber threats and the constant evolution of attack vectors, a specialized cybersecurity team possesses the necessary skills and knowledge to detect, prevent, and mitigate potential breaches. This not only alleviates the burden of keeping up with the ever-changing landscape of cyber threats but also grants organizations access to state-of-the-art technologies and innovative practices that are tailored to their specific needs.

Proactive Protection

Outsourcing cybersecurity provides companies with a proactive rather than reactive approach to guarding their digital assets against cyber threats in many of the ways we’ve outlined already – expertise, access to resources, continuous monitoring, timely updates, cost savings, and the ability to draw from previous experiences. Companies that adopt a proactive approach are better positioned to safeguard their digital assets and reduce the risk of cyber threats.

What to Look for in a Cybersecurity Team

In today’s digital era, the significance of a robust cybersecurity team cannot be overstated. As cyber threats grow more sophisticated and commonplace, organizations across all industries and sizes must invest in a capable, well-equipped cybersecurity team to protect their sensitive data, intellectual property, and the privacy of their clients.

The ideal cybersecurity team should possess a diverse range of skill sets, be mindful of continuously evolving techniques, and share a commitment to staying ahead of malicious cyber actors. If you’re looking to outsource your cybersecurity needs, here are several areas to carefully consider when putting together your cybersecurity team:

• Experience and Expertise – Make sure the company has experience with cybersecurity, as well as experts who understand the threats and solutions available.
• Proactive Approach – Look for a company that takes a proactive approach to cybersecurity, such as monitoring systems, examining vulnerabilities, and responding quickly to any potential issues.
• Continuous Monitoring and Reporting – A good cybersecurity company should provide monitoring and reporting of all activity on your network, including all changes made to your systems.
• Accessibility – It’s important that you are able to easily contact your cybersecurity provider if any issues arise.
• Security Audits – Look for a company that offers regular security audits to ensure your systems remain secure over time.
• Comprehensive Solutions – Make sure the cybersecurity provider you choose offers comprehensive solutions that address both external threats and internal security weaknesses.

Cybersecurity Solutions from Everound

A secure cyber environment is crucial to the success of any business. Don’t risk leaving your organization vulnerable – team up with Everound and benefit from our decades of experience in cybersecurity best practices.

Contact us today for a free cybersecurity assessment. We will take a deep dive into your current cybersecurity infrastructure and let you know where you are most vulnerable and what we can do to help. Let us focus on your IT so you can focus on your business.