In today’s fast-paced business world, one term stands out when we talk about technology and efficiency: cloud computing. It’s not just a trendy phrase; it’s a real game-changer, with the power to completely change how businesses work and compete. From saving money to making collaboration easier, these virtual solutions have become essential for everyday tasks.

But what is cloud computing exactly? How does it work, and why is it so important for businesses? Let’s explore the various cloud computing options available. We will also provide useful tips for business owners and entrepreneurs who want to make the most of their technology resources.

The ABCs of Cloud Computing

Cloud computing enables you to tap into a variety of internet-based services, including storage solutions, servers, databases, and much more. This innovation allows for the utilization of advanced capabilities without the hassle of direct management or ownership.

Essentially, it provides on-demand access to computing resources, eliminating the need for costly hardware investments and maintenance. Cloud computing is available in three primary models: Public, Private, and Hybrid.

Each model offers unique advantages tailored to meet specific business requirements. Let’s delve into the key characteristics of these cloud computing types:

Public Cloud Computing

The public cloud model offers shared computing resources to various organizations through the internet. Amazon Web Services (AWS) stands out as a leading provider, catering to individuals, businesses, and governmental entities. This model allows companies to “lease” virtual servers and storage, among other services, with a pay-per-use structure. Startups, for instance, can effortlessly host websites, manage data, and launch applications without the need for personal server infrastructure.

Private Cloud Computing

In contrast, private cloud computing delivers services and infrastructure over a privately maintained network, dedicated solely to one organization. A typical example could be a financial institution that operates its own cloud within data centers, prioritizing stringent security and control over critical financial information. This arrangement supports the execution of proprietary applications and adherence to regulatory standards while limiting access to approved staff only.

Hybrid Cloud Computing

Hybrid cloud computing merges the benefits of both public and private clouds, facilitating smooth data and application interoperability between them. This model is particularly favored by global enterprises aiming to refine their IT frameworks.

By integrating public cloud services from providers like Microsoft Azure or AWS with a private cloud setup, companies can enjoy both scalability and enhanced security. This strategy allows for the public cloud’s use in handling customer-oriented applications and the private cloud for safeguarding internal data, thereby ensuring operational flexibility and regulatory compliance.

By understanding these cloud computing foundations, businesses can make informed decisions on adopting the most suitable cloud model to drive their digital transformation efforts forward.

Benefits of Cloud Computing for Businesses

Implementing cloud computing isn’t just a matter of jumping on the latest tech trend; it’s about enhancing the way a business functions. Here are several reasons why cloud computing is not only beneficial but often critical to success:

Cost Efficiency

For many businesses, managing their IT environment, including servers, software, and other infrastructure, can be expensive. Cloud computing, on the other hand, operates on a subscription or pay-as-you-go model, dramatically reducing initial investment and ongoing maintenance costs. This cost-effective approach allows businesses to reallocate resources to areas of growth, innovation, and customer engagement.

Scalability and Flexibility

Businesses can scale their cloud resources, both up and down, with no planning or service provider engagement. This level of flexibility is unprecedented, particularly for businesses regularly experiencing fluctuating demand. Cloud technology allows for the rapid launch of new services with minimal investment, enabling businesses to stay lean and respond quickly to market changes.

Enhanced Security

The cloud’s centralized approach to data storage means higher levels of security and enhanced disaster recovery. Leading cloud service providers invest significantly in the protection of their infrastructure, which includes advanced security measures, regular security audits, and the implementation of the latest security protocols. The result is more reliable and robust data security than many small businesses could afford on their own.

Improved Collaboration

Cloud computing fosters collaboration by allowing employees to sync up and work on documents and shared apps simultaneously. This capability, coupled with the ability to access data from any approved device, promotes a more collaborative and productive work environment regardless of location, which is particularly beneficial in a post-pandemic work setup. 

Cloud Computing in Action

Real-world cases can often paint a clearer picture of the potential impact of technology. Here are a few instances of businesses leveraging cloud computing to achieve significant growth and efficiency.

Cost Savings for Start-Ups

Cloud computing has changed the way startups operate by offering significant cost savings. Traditionally, startups had to invest substantial capital in purchasing server hardware, acquiring software licenses, and hiring IT support to set up and maintain their infrastructure. However, with the advent of cloud solutions, startups can now access computing resources, storage, and software on a pay-as-you-go basis, drastically reducing upfront costs.

By leveraging cloud services at a fraction of the cost, startups can allocate more of their limited resources toward their core business functions, such as product development, marketing, and customer acquisition. This streamlined approach allows startups to achieve faster growth and scalability, as they can focus on innovating and delivering value to their customers without being burdened by the heavy overhead costs associated with traditional IT infrastructure.

Moreover, cloud computing enables startups to adapt quickly to changing market conditions and customer demands. They can easily scale their resources up or down based on their needs, without the need for significant upfront investments or long-term commitments. This agility and flexibility empower startups to seize opportunities, pivot when necessary, and stay ahead of the competition in dynamic business environments.

As a result of these cost savings and operational efficiencies, many startups have been able to disrupt traditional industries with innovative cloud-based solutions. By leveraging the scalability, reliability, and accessibility of cloud computing, startups can level the playing field and compete with larger, more established companies on a global scale.

Global Expansion for Spikes in Demand

In today’s interconnected world, boutique consumer goods companies often face challenges in meeting spikes in global demand for their products. Traditionally, they would need to invest in additional infrastructure and resources to handle sudden surges in website traffic, orders, and customer inquiries. However, this approach is not only costly but also time-consuming and complex to implement.

Cloud computing offers a scalable solution for handling spikes in global demand without the need for significant upfront investments or infrastructure changes. By leveraging scalable cloud resources, such as virtual servers, storage, and content delivery networks (CDNs), boutique consumer goods companies can quickly ramp up their hosting and computing power to ensure that their website and services remain online and responsive during peak periods.

For example, during holiday seasons or promotional events, a boutique consumer goods company can seamlessly scale its cloud resources to accommodate increased website traffic, process orders efficiently, and deliver a seamless shopping experience to customers worldwide. This agility and scalability enable companies to capitalize on opportunities for increased sales and customer satisfaction, without the risk of downtime or performance issues.

By harnessing the power of cloud computing, boutique consumer goods companies can unlock new opportunities for global expansion and growth. They can reach customers in new markets, expand their product offerings, and enhance their brand presence without being constrained by traditional infrastructure limitations. Ultimately, cloud computing enables these companies to thrive in today’s fast-paced, digital marketplace by providing the flexibility, scalability, and reliability needed to succeed on a global scale. 

Future Trends in Cloud Computing

The world of cloud computing is always moving forward, bringing new opportunities for businesses. Here are some easy-to-understand updates on what’s next in cloud computing:

Edge Computing: Speeding Things Up Close to Home

Imagine your business operations getting faster and more efficient because your data doesn’t have to travel far. That’s what edge computing does—it processes data closer to where it’s being collected (like at your store, office, or on devices your business uses). This is great for businesses with teams working remotely or using lots of connected devices (the Internet of Things, or IoT), as it can make apps run smoother and save on internet costs.

Edge computing works hand-in-hand with cloud computing. While the cloud does the heavy lifting (storing vast amounts of data and handling big computations), edge computing takes care of immediate, local tasks. This duo can lead to better performance and happier customers.

Multi-Cloud: Don’t Put All Your Eggs in One Basket

Using multiple cloud services from different providers can be smart. It lets you pick and choose the best features from each, can be more reliable, and helps avoid getting stuck with just one vendor. Think of it as diversifying your investments but for your tech needs.

However, juggling different cloud services can get tricky, especially when trying to make them work seamlessly together. It’s a bit more to manage but can be worth it for the flexibility and security.

Artificial Intelligence and Machine Learning: Smart Clouds Ahead

AI and ML in the cloud are about to take off. These technologies can automate routine tasks like analyzing data or making predictions, freeing you up to focus on bigger decisions. For example, they could help you understand customer behavior better or optimize your operations without you having to dig through the data yourself.

In short, the future of cloud computing is all about making your business faster, smarter, and more flexible. Whether it’s by bringing your data processing closer, using multiple clouds for the best of each, or leveraging AI to do some of the heavy thinking, there’s plenty to look forward to.

Start Your Cloud Journey with Everound

Cloud computing isn’t just about adopting new technology; it’s about adapting to the evolving needs and expectations of the business landscape. The cloud can empower businesses to achieve more with less—less cost, less maintenance, and less hassle. With the right approach and understanding, businesses can harness the full potential of cloud computing to drive growth and success.

Ready to take the leap into cloud computing? With Everound, your trusted managed IT services provider, we can guide you through the process. From consultation to implementation and ongoing support, our experts are here to ensure your cloud transition is smooth and successful. Reach out today to take the first step in improving your business operations with cloud computing services.

Nearly every business relies on technology for their daily operations. From communication and collaboration tools to data storage and security, technology plays a crucial role in the success of a company. With this dependence on technology comes the need for IT support.

When it comes to addressing your IT needs, businesses typically have two primary options: engaging managed IT services or establishing an in-house IT team. Another option is adopting a hybrid model that combines aspects of both. Each alternative comes with its set of advantages, making it crucial to discern the distinctions before arriving at a decision tailored to your business.

Let’s break down the different considerations so you can make an informed decision on what IT management model best suits your business needs.

Understanding Managed IT Services

Managed IT Services, commonly referred to as MSP, is a model where a third-party provider takes on the responsibility of your IT systems and infrastructure management. At Everound, this is how we work with most of our customers. It offers a proactive, rather than reactive, approach to technology support. A managed service provider assumes 24/7 monitoring, management, and problem resolution for businesses, allowing internal staff to focus on strategic, value-adding activities.

MSPs primarily manage IT infrastructure and end-user systems. They take a collaborative approach, offering support to an in-house IT team or operating as the comprehensive IT department.

Suite of Services

MSPs cover a breadth of IT services, such as network monitoring, security solutions, cloud management, data backup and recovery, and help desk services. They offer a diverse array of expertise, often hosting a team experienced in different IT areas.

This allows businesses to access a wide range of support and solutions without having to hire multiple specialists.

Key Benefits of an MSP

There are many benefits of working with a managed IT services provider. Some are related to cost and others are related to expertise. The key benefits to a business working with an MSP are:

  • Cost Predictability: With a flat-rate monthly fee, MSPs can often provide more predictable spending than managing it in-house. This can be especially beneficial for small businesses on a tight budget.
  • 24/7 Support: MSPs are there when you need them, ready to address any IT issue at any time. This means that businesses can have peace of mind knowing that their critical systems are being monitored and supported around the clock.
  • Access to Expertise: By partnering with MSPs, you tap into a specialized pool of IT professionals. They have the knowledge and experience to handle a wide range of technical issues, from software updates to cybersecurity threats. This can save businesses time and money by avoiding the need to hire and train in-house IT staff.
  • Scalability: Adjust your services as your business grows or IT needs change, without the HR headache. MSPs offer flexible services and pricing options, allowing businesses to scale up or down as needed without the costs and hassle of recruiting new employees.
  • Proactive Maintenance: MSPs use advanced monitoring tools and processes to identify potential issues before they become major problems. This proactive approach helps prevent downtime, data loss, and other costly disruptions that can severely impact small businesses.
  • Cost Savings: Outsourcing IT services to an MSP can be more cost-effective than managing an in-house IT team. Businesses can save on recruitment and training costs, as well as on expensive hardware and software purchases. With a fixed monthly fee for managed services, businesses also have predictable IT expenses, making budgeting easier.
  • Strategic Focus: By offloading the day-to-day management of IT tasks to an MSP, businesses can free up valuable time and resources to focus on core business objectives. This allows for a more strategic approach to IT planning and decision-making, leading to better overall business outcomes.


The In-House IT Proposition

Having an in-house IT team means having a dedicated group of professionals solely focused on your business needs. They offer a level of intimacy with your business operations and functions, as they are on-site every day. Gathering an in-house IT team involves recruitment, where businesses can search for talent aligned with their specific needs. It also necessitates an ongoing commitment to professional development.

In-House Advantages

For some businesses, an in-house IT team makes sense. This is often the case with large, national corporations. Some advantages of an in-house IT team are:

  • Culture Fit: Your in-house team can be deeply integrated into your business culture and objectives. This can lead to better alignment and understanding of the business goals, resulting in more effective solutions.
  • Control: With an in-house team, you have complete control over the direction and management of your IT projects. You can make decisions quickly and implement changes as needed without needing to go through a third-party provider.
  • Immediate Availability: With staff on-site, you have instant IT support ready to resolve issues. This may minimize downtime in some cases and keep business operations running smoothly.


Considerations When Choosing Your IT Model

Opting between an MSP model and an in-house IT is an important decision for a business owner. There are several things to consider including cost, scalability, expertise and skill sets, and flexibility and adaptability.

Cost and ROI Comparison

The decision between in-house IT and MSP hinges significantly on the delicate balance between costs and benefits. Conducting a thorough examination of the return on investment is imperative to grasp the economic trade-offs inherent in both models.

Opting for an in-house IT department involves substantial initial expenditures, encompassing the recruitment of specialized staff and the acquisition of equipment and software. Further ongoing costs may include training, maintenance, and upgrades. In contrast, MSPs typically levy a flat monthly fee for their services, presenting a potentially more cost-effective solution in the short term.

The advantages offered by MSPs extend beyond mere cost considerations. They provide intangible benefits like heightened security and minimal downtime, complemented by tangible cost savings. For instance, MSPs can furnish a team of highly skilled professionals at a fraction of the cost associated with hiring full-time employees. Moreover, their specialization in IT services affords them access to cutting-edge technology, translating into greater expertise and efficiency.

On the other side of the spectrum, in-house departments boast strengths in team familiarity with your operation, potentially yielding long-term financial gains through staff retention and accumulated knowledge capital.

In the crucial decision-making process between an MSP and an in-house IT department, the aspect of long-term ROI must not be overlooked. MSPs offer a degree of predictability in costs and service scalability, contributing to long-term planning security. In contrast, the long-term ROI with an in-house team may fluctuate more, contingent on organizational growth and the associated costs of staff development or replacement.


Scalability is a pivotal factor in achieving business success, and your IT management model should accommodate it. Managed Service Providers excel in this regard by offering on-demand services that dynamically scale in alignment with your business’s evolving needs without requiring lead time.

Conversely, the process of expanding an in-house team or scaling up IT infrastructure can be both time-consuming and financially burdensome. By opting for an MSP, your business gains the invaluable advantage of promptly adding or removing services in response to growth or changes. This not only enhances adaptability but also fosters a more agile and responsive approach to IT management, aligning your technological resources with the dynamic needs of your business.

Expertise and Timeliness

MSPs swiftly implement solutions and updates via their specialized teams. They have the expertise and resources to stay up-to-date with the constantly evolving IT landscape, ensuring your business is always using the most efficient and effective tools. Additionally, MSPs provide timely support and troubleshooting for any technical issues, minimizing downtime and preventing potential disruptions to your operations.

In-house teams may be more attuned to the immediate needs of your business and can potentially offer more customized services. However, they may not have the same level of expertise or resources as an MSP, leading to longer response times and potential delays in implementing solutions.

Flexibility and Adaptability

Every business situation is unique, and the chosen IT management model must flex to accommodate this. Adapting to emerging technologies and sudden market shifts is equally an assessment of IT strategy as it is of the IT personnel.

Managed IT services providers have the edge in readiness. MSPs by design are attuned to IT developments and are quicker to adopt change and can help strategize and implement long-term technology plans with efficiency.

Internal IT departments need to actively manage their readiness for technological shifts. They must be aware of emerging technologies and trends, and have the resources to quickly implement them.

The Hybrid Approach

For many small businesses, a blend of managed and internal IT services may offer the best of both worlds. It requires a strategic and thoughtful fusion to ensure a cohesive and effective IT operation. By partnering with a managed service provider, businesses can tap into their expertise and resources while still maintaining some level of control over their IT operations. This hybrid approach allows for flexibility and agility in adopting new technologies while also keeping costs in check.

One major benefit of the hybrid approach is the ability to leverage the strengths of both internal and external IT teams. Internal IT departments can focus on day-to-day operations and managing more critical systems, while the managed service provider takes on tasks such as network security, data backup, and disaster recovery planning. This division of labor helps to reduce stress on internal teams while allowing them to prioritize projects that align with business goals.

Another advantage of this blended model is cost savings. Managed service providers typically offer customizable plans that allow businesses to only pay for the services they need, rather than investing in expensive equipment and software that may not be fully utilized. This also eliminates the need for constant upgrades and maintenance costs, further reducing IT expenses.

In addition to potential cost savings, hybrid IT also provides scalability. As businesses grow and their technology needs change, they have the flexibility to adjust their service plans accordingly. This means that companies can easily scale up or down as needed without being locked into long-term contracts or purchasing unnecessary hardware.

Moreover, a hybrid approach allows for greater agility when it comes to adopting new technologies. With an internal IT team focused on day-to-day operations, a managed service provider can stay up-to-date on emerging technologies and help businesses integrate them seamlessly into their existing systems.

Everound: Your Technology Partner

The debate between Managed IT Services and in-house IT is more than an operational consideration; it’s a strategic business decision. Whether prioritizing cost-effectiveness, customization, or scalability, your choice in an IT management model will shape the trajectory of your business’s technological capabilities.

Still unsure which model is the right fit? Assess your business needs and align them with the advantages offered by each model. The best decision is an informed one — ensuring that your IT investment yields the maximum ROI and propels your business to the next level.

As you navigate the labyrinth of IT management models, consider the path with Everound, a leading managed IT service provider. We offer services tailored to your specific needs, ensuring cost-effective, secure, and optimized IT systems. Our team can provide comprehensive managed IT services or integrate seamlessly into a hybrid model, enhancing your in-house expertise with our external insights.

Let’s start the conversation so we can learn how to best support your business.


Significance of Tech Resolutions


As a business owner, you understand that staying competitive and relevant requires keeping up with technological advancements. Adapting to evolving tech trends not only enhances efficiency but also fortifies your business against unforeseen challenges. One way to stay on top of the latest technology tools and advancements is to set tech resolutions for the year.

As a leading managed IT services company, here are our top recommendations for tech resolutions in 2024. These resolutions focus on improving your business’s IT strategy by optimizing infrastructure, strengthening cybersecurity, embracing innovation, and simplifying workflows.

Optimizing IT Infrastructure

Transition to Cloud-Based Solutions

Cloud computing is a game-changer for businesses, offering scalability, flexibility, and cost-efficiency. Migrating to the cloud enables seamless accessibility, enhancing collaboration and remote work capabilities. With the cloud, you can scale resources easily, adapt quickly to changing needs, save costs, and work from anywhere.

Implement Virtualization Technologies

Virtualization is like a superpower for businesses. By enabling multiple operating systems and applications to run on a single physical server, virtualization allows for better utilization of hardware resources. It means getting more out of your existing infrastructure without needing additional physical servers.

With virtualization, you can reduce costs and improve efficiency by consolidating your hardware. It also makes data management easier and enhances disaster recovery capabilities.

Regular Infrastructure Audits and Updates

Regularly performing audits of your IT infrastructure helps maintain optimal performance and security. These audits allow you to identify inefficiencies, vulnerabilities, and areas that require improvement within your systems.

By conducting routine audits, you can gain valuable insights into how your IT infrastructure operates. You’ll be able to pinpoint any bottlenecks or areas where processes can be streamlined, ultimately improving overall efficiency.

Audits also help you identify potential vulnerabilities in your systems, such as outdated software or weak authentication protocols, allowing you to take proactive measures to mitigate risks.

Strengthening Cybersecurity

Implement MFA

Enforcing Multi-Factor Authentication (MFA) goes beyond traditional passwords, adding an extra layer of security. It mandates users to provide multiple forms of identification before accessing sensitive systems or data.

Think of MFA as having a lock on your front door that requires multiple keys to open. With MFA, simply entering a password is not enough to gain access. You must give more proof, such as a fingerprint scan or a special code from an app, to enter.

By implementing MFA, you significantly reduce the risk of unauthorized access to your sensitive information.

Regular Employee Training and Awareness Programs

Did you know that human error is one of the main reasons behind cybersecurity breaches? According to various studies, it accounts for a staggering 82% to 95% of all incidents. In other words, mistakes made by people can lead to costly and damaging breaches of sensitive information.

But why does human error play such a significant role? Well, think about it in everyday terms. We’re all prone to making mistakes, whether it’s accidentally clicking on a malicious link or using weak passwords. Cybercriminals take advantage of these slip-ups and exploit them to gain unauthorized access to systems and data.

Regular cybersecurity training reduces the chance of human error-causing breaches. Organizations can create a watchful workforce against cyber attacks by teaching employees about current threats. They can also show them how to recognize phishing emails and stress the importance of strong passwords.

Implement Robust Endpoint Security Solutions

Securing endpoints like laptops, desktops, and mobile devices is crucial for safeguarding your network. Think of your network as a castle and endpoints as vulnerable entry points needing strong protection. Endpoint security acts like a shield, stopping cyber intruders from accessing your data.

Using tools such as encryption, firewalls, and antivirus software, endpoint security creates robust barriers against unauthorized access. It’s similar to locking doors and windows at home for added security in our digital lives.

Moreover, endpoint security doesn’t just defend; it actively watches for suspicious activity or malware. This proactive approach helps catch and stop potential attacks before they do harm.

Leveraging Innovation

Embrace Emerging Technologies

Staying ahead in the business world means embracing cutting-edge technologies like Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT). These innovations have the power to revolutionize how businesses operate and enhance customer experiences.

AI streamlines tasks by automating repetitive processes and enables data-driven decision-making. For instance, AI-powered chatbots offer immediate customer support, freeing up human resources for more complex tasks.

ML focuses on teaching machines to learn from data, revealing patterns and insights for improved decision-making and personalized recommendations.

IoT involves interconnected devices sharing data, allowing real-time monitoring, workflow automation, and efficient management of resources. For instance, IoT-enabled devices track inventory and optimize supply chains.

Adopting these technologies unlocks immense potential, transforming operations, empowering better decisions, gaining a competitive edge, and delivering outstanding customer experiences. Embracing these innovations is pivotal for success in today’s business environment.

Everound: Your Technology Partner in 2024

Are you ready to set and achieve your technological resolutions this year? Partner with Everound to take proactive steps toward achieving your tech resolutions for the year ahead. As a leading managed IT services provider, we provide comprehensive support and innovative solutions, ensuring businesses thrive amidst technological transformations.

Make 2024 the year of technological advancement for your business! Embrace change, fortify your IT strategies, and stride confidently into 2024 with Everound as your trusted technology partner. Contact us today to learn more about how we can help you achieve your goals. Let us focus on your IT so you can focus on your business.

Embracing AI at Work


The buzz about AI (Artificial Intelligence) is becoming increasingly hard to ignore. This innovative technology is reshaping the way businesses operate, irrespective of their size or industry. And yes, this includes small businesses too!

As a small business owner, you might wonder how AI can help your company. Perhaps you’re intrigued by the concept but unsure about how to implement it or what benefits it could bring. You are not alone. Let’s explore how AI tools for small businesses can help companies improve their operations.

Streamline Your Operations

AI is more than robots and algorithms; it’s about practical solutions that enhance your daily business operations. One area where AI can make a substantial impact is automation. By automating routine tasks, AI can free up time for you to focus on more strategic aspects of your business. Let’s learn how.

Automated Customer Service

Customers expect immediate service. AI can meet this expectation through automated customer service. Chatbots, powered by AI, provide instant responses and assistance.

They can answer common questions, guide users through processes, and even escalate complex issues to human agents. This not only improves customer satisfaction but also reduces the workload of your customer service team.

AI in Bookkeeping

Bookkeeping is a time-consuming task for small businesses. AI can automate this process, making it more accurate and efficient. With AI-powered software, you can automatically categorize expenses, reconcile accounts, and generate financial reports.

If you are using QuickBooks online, you are already using AI. QuickBooks learns from your spending patterns and categorizes transactions automatically, essentially reducing the time you spend on bookkeeping.

AI-Driven Recruitment

Hiring the right talent can be lengthy and resource intensive. Here again, AI comes to the rescue. AI-powered recruitment tools can automate various stages of the hiring process, from sourcing candidates to screening resumes and scheduling interviews.

These tools use machine learning to identify the best candidates based on the qualifications required for the job. This not only speeds up the hiring process but also ensures you find the right fit for your company.

Engage Customers and Enhance Experiences

Personalization in marketing is no longer a luxury but a necessity. Customers expect brands to understand their needs, preferences, and behaviors, and deliver personalized experiences that resonate with them.

Artificial Intelligence (AI) can help you meet these expectations in several ways:

Personalized Content Creation

AI can help you create content that resonates with your target audience. AI can analyze online browsing habits, purchase history, and social media interactions. Based on this information, AI can suggest content topics, formats, and styles that are likely to engage your specific audience.

For instance, if your AI system identifies that a particular customer segment responds well to visual content, you might focus on creating more infographics or videos for them. By tailoring your content to your audience’s preferences, you can drive higher engagement and conversion rates.

Automated A/B Testing

A/B testing is a technique for optimizing your marketing strategies. It can be time-consuming and complex, especially when you have to test multiple variables. AI can automate this process, making it faster and more efficient.

AI-powered A/B testing tools can test different versions of your website, email campaigns, or even ads. It can adjust variables based on real-time performance data, ensuring you always have the most effective version running. These tools can also provide detailed insights into what works and what doesn’t, helping you refine your strategies over time.

Predictive Analytics

Predictive analytics is another area where AI can enhance personalization. By analyzing historical data, AI can predict future customer behavior, allowing you to anticipate their needs and preferences.

For example, AI can identify patterns in a customer’s purchase history to predict what products they might be interested in next. You can then send them personalized product recommendations, increasing the likelihood of a purchase.

Deep Learning: Making Smarter Decisions Faster

The ability to make quick, informed decisions can be a game-changer. Here’s where deep learning, a subset of AI technology, comes into play. Deep learning can analyze data, extract valuable insights, and enhance decision-making processes.

Let’s look at how deep learning can help businesses make smarter decisions faster.

Real-Time Insights

One of the most significant advantages of deep learning is its ability to provide real-time insights. Traditional data analysis methods often involve lengthy processing times, making it challenging to act on data promptly. In contrast, deep learning algorithms can analyze and process data in real-time, allowing businesses to respond to changes and opportunities as they occur.

For instance, deep learning can monitor social media feeds in real-time to gauge customer sentiment. These insights can inform marketing and customer service initiatives, and drive business product development efforts. This enables businesses to remain agile and responsive to customer needs.

Automated Decision Making

Deep learning can also automate decision-making processes, increasing efficiency and reducing the scope for human error. By analyzing historical and real-time data, deep learning models can predict the outcomes of different decisions and suggest the optimal course of action.

Automated decision-making can be particularly beneficial in areas like inventory management, where timely and accurate decisions are crucial. For example, by predicting demand patterns, a deep learning model can automate decisions about when to restock certain items, ensuring optimal inventory levels at all times.

Risk Assessment

Risk assessment is another area where deep learning can add value. By identifying patterns and correlations in data, deep learning can predict potential risks and threats, from market fluctuations to cybersecurity risks.

For instance, in the financial sector, deep learning models can analyze market data to predict the risk associated with different investments, helping businesses make informed investment decisions. Similarly, in cybersecurity, deep learning can identify unusual patterns of network behavior that may indicate a potential threat, enabling proactive threat mitigation.

Real-World Examples of AI in Action

AI is no longer a concept confined to science fiction or large corporations with enormous budgets. Today, even small businesses are leveraging AI to streamline their operations, enhance customer experiences, and drive growth.

Here are some real-world examples of how AI is being put to use:

ChatGPT: AI-powered Customer Service

One of the most prominent examples of AI in action is the use of AI-powered chatbots like ChatGPT by small businesses. Developed by OpenAI, ChatGPT uses machine learning to understand and respond to user inquiries.

Small businesses are using ChatGPT to handle customer inquiries around the clock. These interactive chatbots can answer frequently asked questions, guide users through processes, and even handle basic troubleshooting.

By automating these tasks, ChatGPT not only enhances customer service efficiency but also frees up time for the human team to focus on more complex issues. Most importantly, it provides instant responses, meeting the modern customer’s expectation for immediacy.

Expedia: Personalized User Experience

Although not a small business, the way Expedia uses AI offers valuable lessons for businesses of all sizes. The travel booking website uses conversational AI to enhance the user experience.

When users visit Expedia, the AI system analyzes their search history, browsing behavior, and other data to deliver personalized recommendations. For example, if a user has been searching for flights to Paris, the AI might suggest popular hotels, activities, or travel packages in Paris. This level of personalization not only enhances the user experience but also increases the likelihood of conversions.

Small Retail Businesses: Personalized Marketing and Inventory Management

Many small retail businesses are harnessing the power of AI. They use AI for personalized marketing, predictive inventory management, and more.

For instance, by analyzing customer data, AI can help businesses understand their customers’ shopping habits and preferences. They can then target customers with personalized marketing messages, such as special offers on products they frequently buy or recommendations for similar products.

Integrating AI into your IT

Incorporating AI into your business IT infrastructure is a strategic move that can yield substantial benefits. It can streamline operations, enhance decision-making, and provide valuable insights to drive growth. However, it’s also a complex process that requires careful planning and execution.

An effective AI strategy involves selecting the right tools, defining clear goals and objectives, and ensuring seamless integration with your existing systems. It’s about more than just implementing new technology; it’s about transforming your business processes and culture to become more data-driven and proactive.

Before diving into the world of AI, let us help you sift through the AI tools available that can help you reach your business goals. As a leading managed IT services and cybersecurity company that specializes in delivering enterprise-level IT support to small and mid-sized businesses, we can help you navigate the myriad of AI tools available, selecting those that align with your business objectives and integrating them seamlessly into your operations.

Whether you’re looking to incorporate AI into your IT infrastructure or need assistance with other aspects of IT management, we’re here to help. Contact us today to learn more about how our services can empower your business.

WiFi is No Longer an Amenity

When you visit a business, chances are you look to see if they offer guest WiFi. After all, connectivity is no longer an amenity, but a necessity. Offering guest WiFi has become an expectation for many customers and clients. This is particularly true for businesses in the hospitality, retail, and service sectors. With the rise of remote work and the need for seamless online access, the need for dependable WiFi is greater than ever before.

Of course, offering guest WiFi comes with its own set of pros and cons. On one hand, it can help to attract and retain customers, increase foot traffic, and even prevent negative reviews. On the other hand, it can also be a drain on bandwidth, a security risk, and potentially time-consuming to manage.

Before deciding on guest WiFi for your business, consider the pros and cons to make an informed choice. Let’s take a close look at the benefits and risks of offering guest WiFi and the best practices for setting up and managing guest WiFi at your business.

Benefits of Offering WiFi

Providing free WiFi to your customers can make a significant impact on the success of your business. Offering guest WiFi has several benefits that not only elevate customer experience but also boost your brand’s visibility and reputation.
Here are some of the top benefits of guest WiFi:

Improves Customer Satisfaction

It feels great to be able to access the internet while enjoying a cup of coffee at your favorite cafe or waiting in a queue at a store. Providing guest WiFi means that your customers can browse the web, check their emails, or catch up with work on the go. This adds a level of convenience that customers value and increases their overall satisfaction with your service.

Free WiFi Encourages Customers to Stay Longer

Guest WiFi offers your customers a source of entertainment and an opportunity to relax and unwind. They can stream videos, read articles, or connect with friends and family on social media. This keeps them interested and makes them stay longer, leading to more money for your business.

WiFi Lets Customers to Engage with Your Brand

While waiting for their orders to be fulfilled, customers can use your guest WiFi to explore your website or social media pages. This gives them an opportunity to engage with your brand and learn more about your products or services, effectively promoting your business for free.

Positions Your Business as Tech-Forward

By providing WiFi, you show that your business is embracing technology to better serve your customers. This makes your business look modern and attracts tech-savvy customers who value digital amenities.

Potential Risks and Challenges of Guest WiFi

Guest WiFi can be a great asset to any business, but it can also come with its own set of risks and challenges. Here are some of the risks and challenges you should keep in mind:

  • Network slowdowns: Sharing your WiFi with guests can put a strain on your primary business network, causing it to slow down or even crash altogether. This can negatively impact the productivity and efficiency of your employees, as well as the customer experience.
  • IT expertise required: Setting up a guest WiFi network isn’t as simple as just plugging in a router and giving out the password. It requires a certain level of IT expertise to properly configure the network and manage the bandwidth. If you lack this knowledge, you may end up with a poorly optimized network that is prone to technical issues.
  • Possibility of getting hacked: If your guest WiFi network isn’t properly secured, it can make your entire company network vulnerable to cyber attacks. This can put your sensitive data and confidential information at risk, potentially leading to a major breach and significant financial loss.

While there are a number of potential risks with guest WiFi, having the right precautions and measures in place can minimize these risks and reap the benefits of offering this amenity to your customers.

Best Practices for Secured and Managed Guest WiFi

If you are ready to move forward with guest WiFi at your business, it’s crucial to have it set up and managed properly to mitigate risk. Here are several best practices to keep in mind:

Create a Guest Network

A separate public network with guest controls is a fundamental feature of a secured guest WiFi network. It allows you to distinguish guests’ traffic from your internal network, limiting possible cyber threats that could exploit weakly-protected guest devices to access your systems. Secure guest WiFi reduces the risks of unauthorized access, data theft, and fraud.

Require a Password or Legal Waiver

Your guest WiFi should have a distinct network name and password. To control guest access to the internet, you can have them agree to the network rules by using a login portal and agreeing to a legal waiver.

Monitor and Limit Bandwidth Usage

Monitoring bandwidth usage will help ensure that heavy usage by one user does not cause internet speed issues for others. Having a bandwidth monitor will help you understand your usage trends, determine the capacity, and ensure that speed and user experience are not impacted.

Protect Sensitive Resources

Secured and managed guest WiFi should limit access to sensitive internal resources such as financial data, customer databases, or servers. These resources should not be accessible to everyone, especially guests. Make sure you configure your network wireless settings properly and block any unauthorized activity.

Regularly Update Password and Settings

Ensure that you change your guest network password and settings regularly to keep them confidential. Hackers can quickly gain unauthorized access, view, and misuse the old settings, resulting in business losses. 

Make Sure Your Primary Network Remains Private and Secure

Securing your primary network should be a top priority. Ensure that you set up security measures such as firewalls, VPNs, and encryption. Having a separate guest WiFi network helps reduce the risks of unauthorized access to your private network.

Work with an IT Professional

Working with an IT professional to set up a secured and managed guest WiFi network is vital. With their expertise and experience, they can help you design and execute a customized solution tailored to your unique requirements. This means that you can save time and effort, free up valuable resources, and ensure that your network remains up-to-date and protected against security threats in the long run.

Guest WiFi Installation and Protection with Everound

Setting up guest WiFi rightly can seem daunting, but you don’t have to do it alone. Our team of IT professionals has the expertise to handle the setup and installation of guest WiFi. Why leave your business open to risk by doing it yourself?

Every business has unique needs and client expectations, and your guest WiFi setup should reflect that. Contact us today to discover how we can make this happen. Let us focus on your IT, so you can focus on your business.


Work Smarter, Not Harder. 

Need to keep yourself and your team members focused? Do you want to track how much time it takes to complete a task? As a business owner or team member, there are many ways to increase your productivity including Google Chrome extensions.

Chrome extensions offer a range of features that can increase productivity and streamline workflow. These extensions allow users to customize their browsing experience, enhancing their ability to complete tasks efficiently.

Chrome extensions for productivity can assist both business owners and employees in managing their daily tasks. From time management to project management, there are countless Chrome extensions available that can cater to different needs and preferences.

Here are top Chrome extensions to boost workplace productivity, along with a few warnings about browser extensions.

Google Chrome Extensions to Use at Work

Here are some of the most effective Google Chrome extensions designed to boost your productivity at work. These tools range from grammar checkers and time-tracking features to website blockers and task management platforms. By integrating these extensions into your workflow, you can streamline your tasks, manage your time more effectively, and ultimately enhance your overall work productivity.


Grammarly is a powerful tool that takes your writing to the next level by checking for errors in grammar, punctuation, and style. It not only corrects common mistakes but also enhances your writing style by offering suggestions for better word choices or phrasing.

Whether you’re drafting an important email or creating content for your website, Grammarly ensures your communication is clear, effective, and free of embarrassing typos. The real-time feedback it provides helps you improve your writing skills over time.


This is a robust and user-friendly time-tracking tool designed to help you monitor how much time you spend on various tasks. It’s an essential tool for anyone looking to manage their time more effectively, be it freelancers, remote workers, or businesses of any size.

With Clockify, you can easily start a timer when you begin a task and stop it when you’re done. It records the time spent, allowing you to see exactly how your day has been distributed across different activities. This data can then be used to analyze your productivity patterns, identify time-draining tasks, and make necessary adjustments to improve efficiency.


This is a highly effective tool that aids in enhancing your focus and productivity by blocking access to distracting websites. Distractions are just a click away, but with BlockSite, you gain the power to control your online environment.

BlockSite isn’t just limited to blocking websites. It can also be used to block specific apps on your device, further minimizing digital distractions. This makes it an excellent tool for maintaining a healthy work-life balance, as you can schedule blocks during your work hours or family time.

Win the Day

This is an innovative productivity tool that aims to transform your regular web browser into a dynamic platform for setting goals, tracking habits, and enhancing focus. It’s designed to help individuals maximize their productivity by providing a structured and user-friendly interface right within their browser.

Win the Day allows you to set specific goals and then break them down into manageable tasks. This feature encourages users to focus on one task at a time, thus reducing feelings of overwhelm and increasing the likelihood of achieving set goals.


This is a powerful tool that empowers users to create step-by-step guides for any process, thereby improving clarity and boosting efficiency. It’s an invaluable resource for organizations looking to streamline their operations and enhance understanding among team members.

With Scribe, you can easily break down complex procedures into manageable steps, making it easier for others to understand and follow. Whether you’re documenting a technical process, outlining a business procedure, or creating a guide for a software application, Scribe provides the platform to do so in a clear, concise, and visually appealing manner.

Word Counter Plus

This is a handy tool designed to facilitate quick and easy word and character counting. It’s a lightweight extension that integrates seamlessly into your browser, enabling you to select any text from any webpage, right-click it, and immediately view the number of words and characters it contains.

The primary function of Word Counter Plus is its ability to provide instant word and character counts. Whether you’re writing a blog post, crafting a social media update, or simply trying to keep track of your word usage for any piece of writing, this tool can prove immensely useful.


This is a highly efficient tool designed to combat the common issue of tab clutter in your browser. It works by converting all of your open tabs into a neatly organized list, significantly enhancing your ability to navigate and manage tasks more effectively.

The benefits of this are twofold. First, it drastically reduces visual clutter, making it easier for you to focus on the task without getting overwhelmed by a sea of open tabs. Second, it allows you to quickly find the tab you’re looking for, saving you the time and frustration of having to manually search through multiple tabs.

Postlight Reader

This browser extension takes the concept of ad-blocking a step further by not only eliminating ads but also removing what it refers to as “clutter” from web pages. The aim is to enhance the user’s reading experience by leaving behind only the essential elements – the words and images.

Unlike traditional ad-blockers, which focus solely on preventing ads from displaying, Postlight Reader also targets other potential distractions. The result is a more focused and enjoyable browsing experience, where users can concentrate solely on the text and images they’re interested in.

The extension can be applied to virtually any site, providing a consistent, clutter-free reading view across the web. Whether you’re reading a news article, a blog post, or an academic paper, Postlight Reader ensures that your attention remains firmly on the content.


This productivity platform is designed to streamline your tasks, help you stay focused, and enhance your overall productivity. It aims to replace multiple apps by integrating a variety of features into one centralized tool.

ClickUp offers a range of functionalities, including task management, document creation and storage, goal setting, and team chat capabilities. By consolidating these features into one app, ClickUp allows users to manage their work seamlessly without having to switch between different tools.

Words of Caution About Browser Extensions

Browser extensions can greatly enhance productivity, but they also come with certain risks that you should be aware of:

  • Permissions: Some extensions, particularly those for Chrome, may require permissions to access your device or browser data. Granting these permissions could potentially expose your data to third parties.
  • Malware: It’s possible for extensions to contain malware or become infected over time. If this happens, the security of your device could be compromised.
  • Data Theft: Given that extensions often have access to your browsing data, there’s a risk of data theft.
  • Malicious Extensions: Some extensions are designed with malicious intent and can steal sensitive information, such as credit card details.
  • Risk Impact: Interestingly, nearly half of all Chrome extensions are classified as high risk due to the permissions they require upon installation.

To minimize these risks, it is highly recommended to only install extensions from trusted sources, like the Chrome Web Store.

IT Support in Harrisburg and Central PA

The value of Chrome extensions for enhancing productivity cannot be overstated. However, it’s equally important to have a reliable IT support system in place to ensure smooth operations. This is where Everound comes in.

As a managed IT services provider, we play a crucial role in helping teams improve their productivity through a strategic approach to information technology. Our IT professionals stay on top of current and upcoming apps and can recommend solutions that drive efficiency and streamline your work processes.

Our role goes beyond just providing tech solutions. We are dedicated to taking the stress of IT management off your shoulders, allowing you to focus more on what truly matters – your business. By entrusting us with your IT needs, you gain more than just technical support; you gain a partner committed to your success.

Contact us to learn more about how we can partner with your organization to make you and your team more efficient through a strategic IT approach. Let us focus on your IT so you can focus on your business. 


Are you Safe from a Zero Click Attack? 

As a business owner, you’re ultimately responsible for cybersecurity and protecting your business from malicious attacks. One type of cyberattack that should be on your radar is a zero click attack. In a zero click attack, the malware deploys on a device without the user clicking on anything or interacting with the malware in any way. This type of security threat is particularly concerning because it can go undetected for a significant amount of time and can potentially compromise a large number of devices.

You may have heard of a zero click attack recently in the news. In September, Apple became the victim of a zero-click attack. The attack targeted a specific group of Apple users, and it delivered the malware via iMessage.

Once the malware was on the device, it had the ability to harvest sensitive information such as passwords, financial data, and personal information. In addition, the malware was able to remotely control the device and carry out further attacks.

Apple has a reputation for having a secure operating system, but this attack raised concerns about the company’s ability to protect its users. The company addressed the vulnerability by quickly releasing a security patch, but the damage had already been done.

It is important for users to be aware of the risks associated with zero-click attacks and to take measures to protect their devices. Let’s take a closer look at how these attacks work and what security measures you should have in place to protect your business from a zero click attack.

How Does a Zero Click Attack Work?

Zero-click attacks are a sophisticated form of cyberattack that exploits vulnerabilities in software to gain unauthorized access to a device or system. These attacks are particularly insidious because they require no action from the user, making them difficult to prevent and detect.

Here are some crucial points to understand about zero-click attacks:

  • Exploiting Software Vulnerabilities: Zero-click attacks primarily take advantage of weaknesses in software applications. Cybercriminals look for these vulnerabilities in systems and applications, and once they find one, they can exploit it to install malicious code on a target device or perform other malicious interactions without the user needing to click on a link or take any action.
  • Targeting Data Processing Applications: Most zero-click attacks exploit vulnerabilities in applications that process untrusted data. These include text message (SMS) platforms, email apps, message apps, and phone apps. These apps receive and process data from untrusted sources before presenting it to the user. If an unpatched vulnerability exists within this data processing code, a specifically designed message can exploit it.
  • Executing Harmful Code Without User Input: The exploitation of vulnerabilities in data processing applications allows malicious messages or calls to execute harmful code on the device without any user input. This is what makes zero-click attacks so dangerous – they can compromise a device without the user even being aware of it.
  • Taking Advantage of Automatic Notifications: Actions like receiving an email or SMS don’t require user interaction. Smartphones automatically display notifications based on the content of these messages, even before the user opens them. Zero-click attacks can exploit these automatic processes to launch an attack.
  • Leaving No Trace of the Attack: A cleverly designed malicious message can install malware and delete itself, also suppressing notifications, leaving no trace of the attack for the user. This stealthy approach makes it extremely difficult for users to realize they’ve been targeted by a zero-click attack until it’s too late.

Zero-click attacks are a significant threat in today’s digital world because of their stealthy nature and the difficulty in detecting and preventing them. It is crucial for individuals and organizations to keep their software applications updated and patched to minimize the risk of such attacks.

How to Protect Your Business from Zero Click Attacks

The growing prevalence of zero-click attacks can be a cause for concern among businesses. However, it’s important to note that while these types of attacks do not require user interaction, there are still proactive measures that can be taken to mitigate their potential impact.

Here’s how you can protect your business from zero-click attacks:

  • Stay Updated: One of the best ways to fend off zero-click attacks is by keeping your operating system, firmware, and apps on all your devices up to date. Software developers regularly release updates to patch vulnerabilities that could otherwise be exploited by cybercriminals. Therefore, always ensure that you install these updates as promptly as possible.
  • Download Apps from Official Stores Only: Downloading apps from unofficial sources significantly increases the risk of installing malware-ridden apps. Always download apps from official stores such as Google Play Store or Apple App Store. These platforms have stringent security measures in place to prevent the hosting of malicious apps.
  • Delete Unused Apps: Over time, you may accumulate apps that you no longer use. These apps can become potential entry points for zero-click attacks, especially if they are no longer being updated. Delete any apps you no longer use to minimize this risk.
  • Use Strong Authentication: Implement strong authentication methods, especially for critical networks. This could involve the use of multi-factor authentication, biometric data, or other advanced authentication methods. The goal is to make it as difficult as possible for an attacker to gain unauthorized access.
  • Implement Strong Passwords: Use long and unique passwords for all your accounts. Passwords should ideally be a mix of letters, numbers, and special characters. Avoid using common phrases or easily guessable information such as birthdays or pet names.
  • Regularly Backup Systems: Regular backups are essential for any business. They provide a safety net in case of a ransomware attack or other types of data loss. Having a current backup of all data speeds up the recovery process, minimizing downtime and potential loss of revenue.
  • Enable Pop-up Blockers: Many scammers use pop-ups to spread malware. By enabling pop-up blockers or adjusting your browser settings to prevent pop-ups, you can significantly reduce the risk of accidentally clicking on a malicious link.

While zero-click attacks are a potent threat, they are not undefeatable. By implementing the above strategies, you can significantly enhance your business’s cybersecurity posture and reduce the risk of falling victim to these attacks.

Cybersecurity Solutions in Harrisburg and Central PA

In this rapidly evolving digital landscape, staying ahead of threats like zero-click attacks is more crucial than ever. As your trusted Managed Service Provider, we are committed to helping you navigate the complexities of cybersecurity. Our team of experts stays on top of the latest developments in the cybersecurity world, ensuring our clients are always one step ahead of potential threats.

Don’t just take our word for it. Contact us for a comprehensive cybersecurity audit to see if your business is at risk for zero-click attacks. Our team will provide a thorough analysis of your current security measures, identify potential vulnerabilities, and offer tailored solutions to mitigate any risks.

In the fight against cyber threats, knowledge is power. Let Everound be your trusted partner in securing your company data. With our expertise and dedication, we can help you stay ahead of zero-click attacks and other cybersecurity threats. Reach out today and let us help you strengthen your defenses. Your security is our priority. Let us focus on your IT, so you can focus on your business.

Cybersecurity Risks with Bring Your Own Device

As more businesses move to a flexible work environment, business owners are allowing employees to use their own tech devices at work. This framework, known as Bring Your Own Device (BYOD), enables employees to access company data on their own cell phones, laptops, and tablets.

While BYOD is gaining in popularity, it definitely comes with some risks. If you are a business owner, it’s important to understand the security risks that come along with this trend. Let’s take a look at why BYOD has become popular, the security issues that come with BYOD, and key recommendations on how business owners can protect their networks without subduing workplace productivity.

Why BYOD Has Increased

In recent years, Bring Your Own Device (BYOD) policies have gained significant traction in the corporate world. Several factors, including cost savings, increased productivity, and the flexibility it provides for remote work, contribute to this trend.

Cost Savings

One of the primary drivers behind the increasing adoption of BYOD is the potential for cost savings. With BYOD, companies no longer bear the burden of purchasing and maintaining hardware for their employees. This includes expenses associated with computer systems, smartphones, tablets, and other devices.

At Everound, our team recently helped a client reduce their monthly cell phone bill by implementing BYOD for cell phones. Instead of work-issued cell phones, team members were given a monthly stipend to go towards the use of their personal devices. This reduced the client’s monthly cell phone bill by thousands of dollars.

Increased Productivity

Another significant advantage of BYOD is the potential for increased productivity. When employees use their own devices, they are generally more comfortable and efficient in their work. Have you ever seen an iPhone user try to navigate an Android phone? Users possess a familiarity with their personal technology, eliminating the need for extensive training to operate company-provided devices.

This familiarity translates into quicker task completion and a smoother workflow, ultimately leading to higher levels of productivity. The seamless integration of personal devices into work processes can enhance overall efficiency and drive positive outcomes for the organization.

Flexibility for Remote Teams

The rise of remote work has further propelled the relevance of BYOD. With the ability to work from anywhere and at any time, employees can leverage their preferred devices to access company resources remotely. This flexibility offers a multitude of benefits, including better work-life balance and employee satisfaction.

Employees can choose to work from their preferred location using devices they are comfortable with, resulting in increased autonomy and reduced stress. Furthermore, BYOD facilitates collaboration and communication among remote workers, as they can easily connect and share information using their personal devices.

Risks of BYOD

While Bring Your Own Device (BYOD) policies offer numerous benefits, it is important to consider the associated risks. As a managed IT services provider, we lean towards the risks outweighing the benefits, especially for laptops and PCs, and here’s why:

  1. Security Vulnerabilities: Personal devices may lack the same level of security as company-provided devices. This increases the risk of security breaches, as personal devices may not have robust security measures in place, such as encryption or secure access controls. This vulnerability can expose sensitive company data to unauthorized access or malicious activities. This is extremely critical when companies allow employees to use their own laptops or PCs.
  2. Data Leakage: Loss, theft, or a compromised device poses a significant risk of data leakage. Unauthorized individuals can access sensitive company information, including customer data, trade secrets, or intellectual property. This can lead to financial loss and even potential legal implications.
  3. Malware Risk: Personal devices may be more susceptible to malware and viruses compared to company-provided devices that have dedicated security measures. If an infected personal device connects to the company network, it can introduce malware or viruses that could potentially impact the entire network infrastructure and compromise data integrity.
  4. Compliance Issues: Using personal devices for work-related tasks may pose compliance challenges, especially when dealing with sensitive data or operating in regulated industries. Companies must ensure that employees adhere to data protection laws, industry regulations, and internal policies, which can be difficult to enforce and monitor on personal devices.
  5. Personal Privacy: Implementing a BYOD policy blurs the line between personal and professional use of devices. This can potentially infringe on an employee’s privacy, as their personal devices may be subject to monitoring or data access by the company. Balancing the need for business security while respecting privacy can be a delicate challenge.
  6. Increased IT Support: Supporting a wide range of different devices, operating systems, and configurations can be complex and resource-intensive for IT departments. Troubleshooting issues, ensuring compatibility, and providing technical assistance for various devices can significantly increase the burden on IT teams, leading to potential delays in resolving problems and impacting overall productivity.

If your organization is considering adopting a BYOD policy or currently allows team members to use their own devices, reach out to us for recommendations and support on how to keep your company safe from cyber threats. We can advise you on the best path forward to not only protect your data but also allow your team to use devices safely.

BYOD Security Measures

Mitigating risks associated with BYOD requires a proactive approach and the implementation of effective strategies. In today’s digital landscape, where remote work and mobile devices have become the norm, organizations must stay ahead of potential risks and protect sensitive data. A reactive approach to BYOD can leave companies vulnerable to security breaches, data leaks, and compliance issues.

Here are several proactive steps companies can take to mitigate risk:

  1. Limit Allowed Devices: Consider limiting the types of devices allowed as part of the BYOD policy. Cell phones and tablets, for example, are easier to manage from an IT safety standpoint compared to laptops and PCs. By restricting the types of devices permitted, companies can focus their efforts on managing and securing a narrower range of devices, reducing overall risk.
  2. Mobile Device Management (MDM): Implementing MDM software allows companies to have better control over mobile devices used for work. MDM enables the enforcement of security policies, such as passcode requirements, device tracking, remote data wiping, and application whitelisting. This helps secure company data and ensures devices adhere to security standards.
  3. Use of Secure Networks: Encourage employees to connect to secure, private networks when accessing company information. Public Wi-Fi networks pose a higher risk of data interception and unauthorized access. If employees must use public Wi-Fi, require the use of a Virtual Private Network (VPN) to encrypt their data and protect it from potential threats.
  4. Regular Device Audits: Conduct regular audits of devices used for work to identify any outdated software, viruses, or vulnerabilities. Update software and applications promptly to ensure devices are protected against the latest security threats. Additionally, you should perform malware scans regularly to detect and remove any malicious software.
  5. Data Encryption: Encryption transforms data into an unreadable format, rendering it inaccessible to unauthorized users, even if they compromise the device. Utilize encryption solutions that are compatible with various operating systems and ensure that encryption policies are enforced consistently.
  6. Strong Authentication Measures: Implement strong user authentication measures, such as two-factor or multi-factor authentication. This adds an extra layer of security by requiring users to provide additional verification, such as a unique code sent to their mobile device, in addition to a password or PIN.
  7. Separation of Personal and Business Data: Consider utilizing technology that separates personal and business data on the device. This allows for the management and protection of company data without compromising personal privacy. By implementing containerization or secure workspace solutions, companies can isolate and secure business-related data while leaving personal data unaffected.
  8. Employee Training: Regularly train employees on safe practices when using personal devices for work purposes. Educate on how to spot phishing attempts, emphasize the importance of regularly updating software and applications, and outline the steps to take if their device is lost or stolen. Promote a culture of cybersecurity awareness among employees to minimize potential risks.

By implementing these measures, companies can significantly reduce the risks associated with BYOD and create a more secure environment for employees to use their personal devices for work purposes.

Cybersecurity Support from Everound

Implementing a BYOD policy can bring benefits to your organization, but it also comes with its fair share of risks and challenges. To ensure a smooth and secure BYOD implementation, it is crucial to seek the guidance and support of experienced professionals like Everound, a leading managed IT services provider.

With our expertise in BYOD policies and implementation, we can help you navigate the complexities, assess the risks, and develop a customized strategy tailored to your specific needs. Reach out to us today for expert support and direction in embracing the power of BYOD while safeguarding your data and maintaining a productive work environment.

Understanding Backups and Disaster Recovery for Your Business

In today’s digital age, where data is the lifeblood of businesses, safeguarding it against potential threats is more important than ever. The terms ‘backups’ and ‘disaster recovery’ are often thrown around interchangeably in discussions about data protection, but what do they really mean? More importantly, how do they differ, and which one does your business need?

Let’s take a close look at backups and disaster recovery, demystifying these concepts and helping you understand their unique roles in maintaining business continuity. Whether you’re a small business owner or a CEO at a large corporation, understanding the differences between backups and disaster recovery can be the key to surviving data loss events and keeping your operations running smoothly.

What Are Backups?

IT backups refer to the process of copying and archiving computer and system data so it can be accessed and restored in case of a data loss event like a system failure, accidental deletion, or a cyber attack. This practice is crucial for businesses of all sizes as it ensures valuable and often sensitive information is not irretrievably lost.

There are several types of IT backups, each with its unique advantages:

  1. Full Backups: As the name suggests, a full backup involves making a copy of all the data in the system. This is the most comprehensive type of backup, but it also requires the most storage space and time to complete.
  2. Differential Backups: Differential backups only copy the data that has changed or been added since the last full backup. This means they require less storage space and can be completed more quickly than full backups. However, to restore your system from a differential backup, you’ll need both the last full backup and the last differential backup.
  3. Incremental Backups: Incremental backups take it a step further by only backing up the data that has changed since the last backup, whether it was a full backup or an incremental backup. This makes incremental backups even faster and more storage-efficient than differential backups. However, restoring from incremental backups can be slower because it requires reassembling data from the last full backup and all subsequent incremental backups.

How backup data is stored can also vary:

  1. Local Backups: These are stored on-premise, perhaps on another server or an external hard drive. The advantage is that the data is readily accessible if needed. However, local backups can be vulnerable to physical damage or theft.
  2. Offsite Backups: Offsite backups involve storing backup data at a different physical location, protecting it from any local disasters like fires or floods. However, accessing and restoring this data may take longer compared to local backups.
  3. Online (Cloud) Backups: Online, or cloud services backups, store data on remote servers at data centers accessible via the Internet. This approach offers a high level of flexibility and scalability, allowing you to access your data from anywhere. Security is also robust, with data typically encrypted during transfer and storage.

Depending on the type and size of your business, you may need one or a combination of backup types and locations. If you are unsure which backup plan is right for you, a managed IT services provider like Everound can help you create a plan that works best for your business needs.

What Is Disaster Recovery?

Backups are a part of disaster recovery, as they ensure data is not permanently lost in case of a disaster. However, disaster recovery goes well beyond just data protection. It involves a comprehensive plan detailing how to restore hardware, applications, and data in a coordinated manner to quickly resume business operations.

Disaster recovery (DR) is a critical component of any organization’s strategy to ensure business continuity in the face of unforeseen events. It consists of a set of policies and procedures that are put in place to protect an organization’s IT infrastructure and enable the resumption of normal operations in the event of a disaster.

Disasters can range from cyber attacks, sabotage, and network crashes to mass power outages and natural disasters like hurricanes or earthquakes. Each of these situations can interrupt business operations, causing both financial losses and damage to an organization’s reputation.

Two key concepts in DR solutions are RTOs and RPOs — Recovery Time Objective (RTO) and Recovery Point Objective (RPO). The RTO refers to the maximum amount of time that your application can be offline. This could range from minutes for high-priority systems to hours or even days for less critical systems. On the other hand, the RPO is the maximum amount of data loss your organization can tolerate, measured in time. For instance, if your RPO is one hour, your systems must back up data every hour.

A well-structured disaster recovery plan should also address several important questions. For example, “Who is in charge of getting operations back online?” This person or team will be responsible for executing the recovery plan and coordinating efforts across the organization.

Another question might be, “What is our strategy to manage customer relations during a data breach?” This involves communication strategies to keep customers informed and maintain their trust during the recovery process.

Disaster recovery is not just about data but about ensuring the entire business can bounce back from a disaster. It’s a multi-faceted approach that requires careful planning and regular testing to ensure its effectiveness.

Backups or Disaster Recovery? Which Do You Need?

Now that you understand the difference between backups and disaster recovery, which one do you need for your business? The simple answer is both are indispensable components of a comprehensive data protection strategy. They serve different purposes and offer varying levels of protection, making them crucial for different scenarios.

Backups, for instance, are excellent for protecting the data on individual PCs or pieces of equipment. Imagine a scenario where a team member’s laptop succumbs to an unfortunate coffee spill and malfunctions. In this case, having a backup of the data stored on that laptop can save the day, allowing you to restore the lost information without much hassle. However, while this incident might cause some inconvenience, it’s unlikely to severely impact your overall business operations.

On the other hand, consider a more severe scenario like a cyberattack that unleashes a virus across your entire company’s hardware. This isn’t just about restoring a few lost files—it’s about recovering a whole infrastructure. That’s where a disaster recovery (DR) plan comes into play. A DR plan outlines the steps needed to recover not just data, but your entire IT infrastructure, enabling your business to get back up and running with minimal damage.

In short, backups are great for small-scale data loss incidents, while disaster recovery plans are essential for larger-scale disruptions. Both work together to ensure your business can withstand and recover from both minor and major disruptions.

Backup and Disaster Recovery Support from Everound

While backups and disaster recovery serve distinct purposes, they both play a crucial role in your overall data protection strategy. Balancing these two elements can be complex, but it’s vital to ensuring the resilience and continuity of your business.

As a managed IT services provider (MSP), we are committed to helping businesses navigate the intricacies of data protection. Our team of experienced IT professionals can help you create a comprehensive disaster recovery strategy that includes robust data backup measures tailored to your unique business needs. Don’t leave your business vulnerable to data loss or system failures.

Contact us today and let us guide you in building a secure and resilient IT infrastructure for your business. We focus on your IT, so you can focus on your business.

Fact or Fiction? Tech Myths Explained

You’ve likely heard them all before – Mac computers can’t get viruses, incognito mode is private, and cybercrimes are committed by teenagers in basements. While there are some tiny nuggets of truth in these, they are mainly tech myths!

The reality is Macs are just as susceptible to cybercrime and incognito browsing isn’t entirely anonymous. Let’s take a closer look at the most common tech myths you can stop believing!

Incognito Mode Browsing is Private

Do you feel a bit safer using incognito mode when browsing the internet? You are not alone. Many people believe that using incognito or private browsing mode makes their online activities completely private, but this is a common tech myth.

While incognito browsing can help protect your privacy in some ways, it does not offer complete anonymity! Remember: incognito does not mean anonymous.

Here are several reasons why incognito browsing may not be as private as you think:

  1. Your internet service provider (ISP) and network administrator can still see what sites you visit. When you use incognito mode, your browsing history is not saved on your computer or device, but it is still visible to your ISP and network administrator. This means that if someone really wanted to track your online activities, they could still do so by analyzing your network traffic.
  2. Websites can still track your browsing activity. Incognito mode only prevents your browser from saving your browsing history, cookies, and form data on your device. However, websites can still track your browsing activity using other techniques.
  3. You may accidentally sign into an account. If you log in to an account while using incognito mode, your activity on that account is still tracked and logged by the website. This means that if you log in to your Google or Facebook account while using incognito mode, your activity on those accounts is still recorded by the website.

Overall, while incognito mode can be helpful in certain situations, it’s important to remember that it does not offer complete privacy protection. If you want to protect your online privacy, consider using a virtual private network (VPN), a privacy-focused browser, or other privacy protection tools and techniques in addition to incognito mode.

Angsty Teenagers Commit Cyber Crimes

Hollywood has created the “angsty teenager turned cybercriminal” stereotype, but this is largely inaccurate and does not reflect the reality of cybercrime.

Most cybercriminals are adults who are highly skilled in computer programming and have knowledge of the latest technologies and security vulnerabilities. Cybercrime is a serious and complex issue that requires sophisticated techniques and tools to accomplish, which often requires years of experience and training.

Additionally, cybercrime is not limited to hacking and other technical attacks. It includes a wide range of criminal activities, such as identity theft, phishing scams, online fraud, and even cyberbullying. These crimes can be committed by anyone, regardless of their age or technical expertise.

Mac Computers Can’t Get Viruses

Many people believe that Mac computers are immune to viruses and other types of malware, but this is a common misconception. While Macs do have some built-in security features that make them less vulnerable to certain types of malware, they can still be infected with viruses and other malicious software.

Here are a few reasons why Mac computers can still get viruses:

  1. Macs are not invincible. While it is true that Macs have historically been less targeted by hackers than Windows machines, this is changing as Macs become more popular and valuable targets. In recent years, there has been an increase in the number of malware attacks targeting Macs, including viruses, adware, ransomware, and other types of malicious software.
  2. Mac users are still vulnerable to phishing attacks. Phishing attacks are a common way for hackers to gain access to Mac computers and other devices. These attacks use social engineering techniques to trick users into revealing their login credentials or downloading malware onto their devices. Mac users are just as vulnerable to these types of attacks as Windows users.
  3. Third-party software can introduce vulnerabilities. Even if the Mac operating system is secure, third-party software such as web browsers, plugins, and other applications can introduce vulnerabilities that can be exploited by hackers. It’s important to keep all software up to date with the latest security patches and updates to minimize the risk of infection.

Overall, while Macs may be less vulnerable to certain types of malware compared to other operating systems, they are not immune to cyber threats. It’s important for all computer users, regardless of their platform, to take cybersecurity seriously and to implement strong security measures to protect against malware and other types of cyber threats.

More Signal Bars = Better Cell Reception

Have you ever been frustrated with your cell service even though you have “full signal bars?” Having full signal bars doesn’t always mean you will have good cell reception. The number of bars displayed on your phone is just an estimate of the signal strength in your area. Cell service depends on many different factors.

Here are some reasons why more signal bars do not always mean better cell service:

  1. Distance from the cell tower: The farther you are from a cell tower, the weaker the signal will be, even if your phone displays full bars. This can cause dropped calls, slow data speeds, and other issues.
  2. Obstructions: Buildings, trees, hills, and other obstructions can block or weaken cell signals, even if you are close to a cell tower. This can result in poor call quality, slow data speeds, and other issues.
  3. Interference: Other devices that use radio frequencies, such as Wi-Fi routers and baby monitors, can interfere with cell signals and cause disruptions to cell service.
  4. Network congestion: If there are too many people using the same cell tower at the same time, this can cause network congestion and slow down data speeds, even if you have a strong signal. If you’ve been to a Penn State football game you’ve likely experienced this! On the days leading up to kickoff, the cell service in State College works just fine! Game day? It’s likely hard to make a call or send a text message.

Overall, while more signal bars can indicate better cell service, it’s important to remember that this is not always the case.

Deleted Files are Gone Forever

When you delete a file on your computer, it may seem like the file is gone forever, but in reality, it’s still there. When you delete a file, your computer only removes the reference to that file from the file system table, which is like a map of where all the files on your computer are located. The actual data of the file remains intact on the hard drive until it is overwritten by new data.

This means that if someone wanted to recover a deleted file, they could use special software to scan the hard drive for traces of the file and piece together the data that was not yet overwritten.

There are several ways to securely delete files, including using special software designed for this purpose or simply overwriting the file multiple times with random data. By doing so, you can ensure that the deleted files are truly gone and cannot be recovered.

Cell Phones Can’t Get Malware

Most people believe that cell phones cannot get malware because they think that mobile devices are inherently more secure than computers. The truth is cell phones and other mobile devices can be just as vulnerable to malware as computers.

In fact, many types of malware are specifically designed to target mobile devices, such as smartphones and tablets. Malware can be spread through malicious apps, infected email attachments, text messages, and even through the phone’s web browser.

It’s important for users to take steps to protect their mobile devices from malware, such as using reputable antivirus software, avoiding suspicious downloads and links, and being cautious when downloading apps or granting app permissions.

Scanning Potential Spam Emails is Safe

Scanning a spam email can still be dangerous even if you don’t click on a link because some types of malware can be triggered simply by opening or previewing an email. This is known as a “drive-by download” attack, where malware is automatically downloaded onto your computer or device without your knowledge or consent.

While most email clients and antivirus software are designed to prevent drive-by downloads and other types of malware attacks, some types of malware are designed to evade detection and can still infect your system.

Another form of spam email that can be dangerous even without any interaction on your part is an “email bomb.” An “email bomb” is a type of cyber attack where an attacker sends a large number of emails or attachments to a targeted individual or organization,with the goal of overwhelming their email system and causing it to crash or become unresponsive.

Bottom line: even if you don’t interact with a spam email, it could still cause damage to your computer or even your entire organization.

Tech Truths from Everound

At Everound our team of IT professionals stays up to date on the latest tech truths – and tech myths – so our clients don’t have to. If you own a business and aren’t sure what to believe when it comes to your information technology, give us a call or reach out online with any questions – we are here to help!

Some tech myths can be harmful to an organization and it’s our goal to help business owners protect their companies with the right IT infrastructure and processes. Let us focus on your IT so you can focus on your business.