Category: Technology

As a business owner, you are likely familiar with and utilize antivirus (AV) software to help protect your hardware devices from cyber threats.

While antivirus programs provide basic protection from threats, the technology has been relatively unchanged since its inception in the late 1980s and can easily be bypassed by today’s savvy cybercriminals.

Antivirus programs are not enough to protect you from advanced threats like ransomware. Ransomware works much differently than traditional viruses and can attack your data and hold them hostage with encryption. Ransomware attacks cost businesses nearly $20 billion in 2020 alone.

So how do you fully protect your business from cyber threats including ransomware and malware? While nothing is completely infallible, implementing an endpoint detection and response (EDR) solution can protect your company from advanced threats.

What is Endpoint Detection and Response?

Endpoint detection and response is a cloud-based continuous monitoring cyber software platform designed to find and mitigate cyber threats that have bypassed your existing cybersecurity measures.

Think of endpoint detection and response, also referred to as endpoint threat detection and response (ETDR), as a cyber threat “hunter” and antivirus, as a cyber threat “roadblock” or “obstacle.” Sophisticated malware like ransomware can overcome a roadblock or obstacle, so “threat hunting” with EDR adds an additional layer of cybersecurity. If a threat infiltrates your antivirus software, EDR takes over.

How Does Endpoint Detection and Response Work?

EDR software such as SentinelOne is installed on endpoints and records every file execution, registry change, network connection, and other activities in a central database. Every action taken on endpoints is monitored and recorded. Then, using machine learning, EDR provides real-time data and threat intelligence on and between the endpoints.

EDR investigates the entire lifespan of the threat. EDR will determine how the threat bypassed the initial cybersecurity system (usually the antivirus software), where it has been in the environment, what it’s doing now, and how to eliminate it.

Using this data, EDR contains the threat and prevents it from spreading throughout your entire network. EDR uses analytics to find patterns and anomalies in an environment including rare processes, strange connections, and related risky activities.

System administrators can access the data compiled by the EDR in a central dashboard, and users that have suspicious activity on their endpoint will be notified of the threat in real-time.

EDR Capabilities

While many EDR programs have varying security capabilities, they share key components and features. When searching for an EDR solution, here are key capabilities to look for:

Detection

Cyber threat and incident detection are critical to a successful endpoint detection and response program. EDR uses continual file analysis to determine if any malicious behavior is unfolding. When identified, an EDR solution will flag the file as suspicious so immediate action can be taken.

Containment

After detecting an issue, an EDR solution will immediately contain the threat. If left alone, the threat can spread quickly throughout a network, creating chaos, and potentially infecting and harming other endpoints. Quick containment can save companies thousands of dollars in lost revenue, ransom, and downtime.

Investigation

What sets EDR apart from traditional antivirus is its ability to investigate the cause of the threat, document its behavior, and then use that information to improve upon existing security protocols. For example, if the threat slipped through the front-line barriers, there is clearly a vulnerable point-of-entry in the network. The EDR will help you find that vulnerability and remediate it.

Elimination

An EDR solution will efficiently and effectively remove the identified threat and scan the network for similar suspicious files that may have infiltrated the system. Using compiled data and best practices in cybersecurity, the threat is eliminated, and preventative measures are put in place to prevent the threat from replicating.

Why EDR Is Important for Businesses in 2021

Cybercrime rose a staggering 300+% in 2020, most notably after the abrupt transition to a remote workforce in the spring. The increase occurred mostly at companies that were using antiquated antivirus software without an EDR solution in place.

With remote work extending into at least the first few quarters in 2021, it’s important to take proactive measures to reduce the risk of cyber threats and attacks. Even if your workforce isn’t remote, EDR can help keep your company endpoints safe from a cyber threat.

Originally adopted by large enterprise businesses, EDR is now recommended for businesses of all sizes to avoid and mitigate a cyber attack. An effective EDR can protect businesses from losing thousands of dollars in lost revenue and critical hours of downtime.

Everound and SentinelOne: Your EDR Security Team

Everound partners with SentinelOne, a national, leading EDR solution, to implement affordable endpoint detection and response programs for both small and enterprise-level businesses. Nearly all data breaches occur at endpoints, so having a proper EDR solution in place is critical to keeping your business operating at peak efficiency in a safe cyber environment.

As endpoint protection platform (EPP) experts, Everound can help your business implement a comprehensive EDR solution at a reasonable investment. Reach out today for a free consultation, and to learn more about how we can help keep your IT safe, so you can focus on your core business.

It happened again! Your network hit some kind of glitch and the whole office is staring at frozen screens. You tried “turning it off and turning it back on again.” That didn’t help.

Your whole network is down, the guy who installed it told you it might not come back up.

So you sit there, paying people to stare at screens and wondering how this is going to get fixed.

The answer is simple: You need help desk.

What is help desk?

Help desk is a group of techs you can call when there’s something wrong with your computers or your network. They help with everything from resetting a password to rebooting the network.

The people at the help desk are there 24 hours a day or however many hours your office is open. They answer questions about everything from your desktop programs to what’s happening with your servers.

In short, they’re there to make sure that your technology keeps functioning exactly as you need it to.

Do we need help desk?

Does a small or medium-sized business need a help desk? Yes.

Every time someone can’t get their computer to start or loses a password, you’re losing money. Even if you’re the only person in your company, do you really want to spend a lot of your time figuring what’s wrong with your computers?

Very often, help desks are paired with managed IT services. Managed IT makes sure that your network is up-to-date and running smoothly. They do all the maintenance on your systems, often even physical maintenance.

By pairing managed IT and your help desk, you’ll know that you have a team answering the phone that really understands all of your systems and programs. When you call them, no matter what the questions are, they’ll know how to help you get back to work fast.

Can I afford help desk?

Yes, definitely.

IT companies, like Everound, know that not everyone needs a help desk every day. They offer a variety of packages to choose from.

  • On-call – This is one that most people think of. The company pays to have a team on call 24 hours a day. This is ideal if you have a team that works 24 hours a day. This can help prevent the boss from getting calls at 2 am on a Sunday morning. This type of service is almost always part of the larger managed IT services programs.
  • Limited Hours – You can get IT help desks that are only available during your business hours. If your company works Monday through Friday, 9 to 5, you don’t need someone to answer program questions on Saturday afternoon. Talk to your help desk provider to see if they can offer this type of assistance. It’s less expensive.
  • On-Demand – You can arrange for a help desk provider to simply bill you for whatever time they’re on the phone or fixing issues. That might be an hour one month and 10 hours the next. While this might be unpredictable, you’ll know you’re spending money when you do it.

The easiest way to find out what’s best for your needs is to schedule a call with a help desk provider. Talk about the size of your company, how often you need help, what types of systems and computer programs you have, and your budget. Together, you can come up with something that works for your company.

IT Help Desk for Customers

An IT help desk is a great investment in your customer relations, as well.

  • Ecommerce – If you have an online store, you don’t want to lose a sale because the customer is having problems with your system. A 24-hour help desk can chat or speak with your customers to help them get their orders placed. Companies that don’t offer a help desk can lose thousands of dollars every month just because a customer is not clicking a button or is confused.
  • Mobile apps – Apps can give customers fits. If you have an ecommerce app or other complex app that your customers need to navigate, you need someone there to answer questions and fix problems.
  • Ticketing and scheduling – For important things, like concerts and doctors’ offices, scheduling is important. Being able to assure someone that their appointment or seat is reserved is the difference between staying in business and losing a lot of customers.
  • Personal accounts – Any business that allows customers to have a personal account, whether it has money on it or not, needs a help desk. If a customer has information that they will need access to, you need someone there to help if there’s a problem.

In short, customers like help desks. They’re used to them. Not having someone to help quickly can mean the difference between more sales and more brand loyalty and having a lot of very angry customers.

The ROI of SMB Help Desks

Do you get a return on your investment with small- and medium-sized business help desks?

Definitely. If you choose the right plan, that one that fits your company’s needs, it will help you take better care of your staff, keep your customers happy, and reduce downtime. You’re less likely to lose sales to broken technology. Your staff will spend a lot less time looking for answers or just staring at a blank screen.

Choosing a IT Help Desk Company

It’s easy to find one of those big help desk companies. They are everywhere with their advertising and you’ve even interacted with them. But they’re often not the right choice. One-size-fits-all programs and canned answers aren’t necessarily great customer service.

The reality is that a smaller company, like Everound, provide your customers, both internal and external, with better, more personal service. A room full of help desk people reading canned answers from a screen is not the personal touch that most small- and medium-size businesses want.

In other words, choose a help desk company that’s closer to your company’s size to ensure that every interaction is as personal and professional as the ones you have with everyone.

Everound has been successfully engaging and supporting businesses to adapt to this new era of remote workers. From every facet of a company’s IT, we can assist, from employee experience to data center to cybersecurity and much more. If you need assistance transitioning your company to a work from home environment, we can help. Contact us today using the contact form below or by calling us at +1 717.312.5890!